Marketing Qualified Lead (MQL)

Marketing Qualified Lead (MQL)


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Marketing Qualified Leads (MQL) with an initial proven interest in the topic. The leads come from the campaign-specific target group and have actively selected and read a whitepaper from the campaign sponsor. The billing unit is the generated amount of valid leads (= cost per lead / CpL).

  • Lead-Konfigurator

    Start your individual lead generation here. Use the configurator to define your target group and the appropriate campaign features and additional services.

  • Please select the target group you mainly want to address.

    Please name your special target groups or functional areas that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please name your specific positions or job titles that you mainly want to target. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please select your preferred company size (by employees). For a specific size definition, please click on "Specific company size".

    Please state your specific company size that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course.

    Please select the industry sectors you mainly want to address.

    Bitte nennen Sie Ihre speziellen Branchen, die Sie hauptsächlich ansprechen wollen. Bei speziellen Zielgruppen ist das Angebot freibleibend, d.h. im weiteren Verlauf können sich die Preise ändern. 

  • Lead Generation Features

    • Marketing-Qualified-Lead
    • First interest in the topic
    • Double-Opt-In
    • A whitepaper
      actively receive
    • Marketing-Qualified-Lead
    • Double-Opt-In
    • For a webinar
      actively registered
    • Marketing-Qualified-Lead
    • Double-Opt-in
    • Fair incentive active
    • For a fair
      actively registered
    • Marketing-Qualified-Lead
    • Double-Opt-in
    • For a service
      actively registered


    Please deliver your final marketing content, e.g. whitepaper | infographic | onepager | e-book | video, 7 working days before campaign start.

    Optionally, the marketing content can be created at LeadFactory - please additionally choose the product Content-Creation

  • Kampagnensteuerung


    Leadtelligence-Setup & Umsetzung Ihrer Leadgenerierungskampagne: Sammeln der Kampagnen-Assets (Marketing-Content, Bilder, Logos), E-Mailing, Landingpage, Umsetzung des Leadgen.-Konzeptes, Channelaufbau, Versandsteuerung, Qualitätssicherung, Kampagnenoptimierung, Übergabe der Leads.

    Bitte wählen Sie zum Abschluss das gewünschte Leadvolumen.

    Bei Rückfragen wenden Sie sich jederzeit gern an Ihren Salesmanager oder an unser Salesteam: +49 40 3 28 90 52-330, [email protected].


Strengthen your sales pipeline with qualified prospects from your target group

Marketing qualified leads (MQL) are leads that fit the campaign-specific target group and that are obtained by downloading marketing content (e.g. Whitepaper ) have indicated an initial interest in a specific campaign topic. You have actively given your consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.

Details can be found on our product pages.

These are your advantages of Marketing Qualified Leads

  • Additional potential for the position Top-of-the-Funnel (ToFu) in the sales funnel
  • Long-term effect via multichannel content marketing
  • Large amount of Sales opportunities that are further processed by marketing and sales
  • Digital outbound lead generation as ideal addition for your inbound measures

B2B lead generation with the LeadFactory and the Network

Efficient lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.

Additional information

Lead type

Marketing Qualified Lead (MQL)

Funnel position

ToFu (top-of-the-funnel)


Content marketing


E-mail, native ads, newsletter ads, sponsored mail, optional: telemarketing

Marketing content

Whitepaper (supplied by the campaign sponsor, optional: content creation whitepaper)

Services of the LeadFactory

Identification of the target group based on the LeadFactory B2B database.
Activation of the target group via multichannel content marketing campaign (incl. Campaign setup in lead intelligence, editing and
Layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance).
Implementation of the campaign across all channels.
Qualification of the generated leads, as well as quality assurance and handover of the leads.

Special services from the LeadFactory

Whitepaper check regarding layout, marketing message, call-to-action


Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), email address, possibly telephone number

Level of interest

There is initial interest, but tends to be more in the topic than in specific products or providers.

letter of acceptance

E-mail permission is available. The lead is interested in receiving further information by email. In the status of the first information gathering, telephone contact is generally undesirable.

Nurturing with the lead owner

Marketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.


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