Marketing Qualified Leads (MQL) who have participated in a survey conducted by the campaign sponsor. The leads come from the campaign-specific target group and have actively participated in the survey.
Meet your target group at relevant events
Survey leads are Marketing Qualified Leads (MQL) who fit the campaign-specific target group and who have actively participated in a survey by the campaign sponsor. You have actively given your declaration of consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory. Feel free to get one Overview of our products .
These are your advantages of survey leads
- Long-term effect via multichannel content marketing
- Additional potential for the Middle-of-the-Funnel (MIFU) position in the sales funnel
- Sales opportunities which are processed further through marketing and direct sales contact
- Digital outbound lead generation for parallel inbound lead generation
B2B lead generation with the LeadFactory and the Business.today Network
An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.
Content marketing & lead generation
Cost per lead (CPL)
Marketing Qualified Lead (MQL)
Survey, optional: white paper, one-pager, infographic
|Services of the LeadFactory|
Identification of the target group based on the LeadFactory B2B database.
|Special services from the LeadFactory|
Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), email address, possibly telephone number
|Level of interest|
There is an in-depth interest in the products and services of the campaign sponsor. The lead would like to receive more information on a regular basis.
|letter of acceptance|
E-mail permission is available. After completing the survey, the lead can be provided with the results (e.g. infographic)
|Nurturing with the lead owner|
Marketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.