Attract new prospects from your department

Basic Lead

New prospects

from your department

With basic leads, you get Marketing Qualified Leads (MQL) who come from your defined area of expertise and have indicated an initial interest in your product by downloading a whitepaper.

from 35,00 € Cost per lead

Configure now

Inform now

Basic leads bring you Marketing Qualified Leads in a simple way

Efficient lead generation across all digital channels. With individual Content Marketing Campaigns for multichannel lead generation, we deliver high-quality B2B leads

Large Decision-Maker Database

Always kept up-to-date and originating from the verticals in the Business.today Network. Pre-qualified, selectable and with a uniform taxonomy, e.g. position, function, company size and industry, etc.

Persona Targeting

Precise lead generation through individual selection of B2B decision-makers based on specific persona and target group specifications.

Tailored Made Lead variants

Configurable lead variants, depending on maturity level and marketing strategy as well as marketing content, e.g. whitepaper or webinar.

Qualification and Quality Assurance

Optimal qualification and quality assurance through a manual verification of each individual lead before handover.

Expertise From Over 1000 Campaigns

Customized campaign concepts through our expert consulting from Lead Generation to Nurturing to Closing the sale.

Guaranteed GDPR-Compliant Data

Legal certainty and risk minimization through data handling and permission management on German servers and according to EU data protection guidelines.

Win new prospects from your department

Configure the basic lead campaign now

B2B lead generation with the Leadfactory and the Business.today Network

An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual Content Marketing Campaigns to Multichannel lead generation we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and GDPR compliant.

Choose the optimal target group for your solutions

Businesstoday-

network.com

To the portal

IT-Management.today

To the portal

Staff-

leiter.today

To the portal

Production

leiter.today

To the portal

Marketing-

leiter.today

To the portal

Basic lead in detail

Product description	Marketing Qualified Lead (MQL) that come from a defined vertical and that have signaled an initial interest in the topic by downloading a white paper. You have actively given your declaration of consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and have been qualified and quality assured by the LeadFactory.
Funnel position	TOFU (top-of-the-funnel)
Billing	Cost per lead (CpL)
Channels	E-mail, native ads, newsletter ads, sponsored post, optional: telemarketing
Services of the lead factory	Identification of the target group based on the LeadFactory B2B database Activation of the target group via multichannel content marketing campaign (including campaign setup in lead intelligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance) Execution of the campaign across all channels Qualification of the generated leads, as well as quality assurance and handover of the leads
Optional services	Whitepaper check regarding layout, marketing message, call-to-action
record	Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), e-mail address, telephone number
Level of interest	There is initial interest, but tends to be more in the subject area than in the specific products of the provider.
letter of acceptance	An email permission is available. The lead is interested in receiving further information by e-mail. In the status of the first information gathering, telephone contact is generally undesirable.
After the handover	Marketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.

Learn more about Lead generation and content marketing with the LeadFactory

Download now

Use the relevant verticals of the Business.today Network for new prospects and leads

Configure the basic lead campaign now

This is how it works: Increase your sales success

by reducing your marketing effort

[rev_slider alias=”so-funktioniert-es-1″ /]

Choose the right package for your lead generation from our offer

Webinar Lead

(all target groups)

from 59 € CPL

Goal: You want to conduct a webinar and generate registrants for it.

Reminder emails until the webinar date

Individual follow-up emails

Webinar hosting and moderation by LeadFactory

Qualification of the generated leads

Detailed webinar reporting

Channels : Email

Content: Webinar, on-demand video, etc.

Configure now

Basic Lead

(all target groups)

from 35€ CpL

Goal: You have valuable content and want to generate leads with it.

Identification of the target group based on the LeadFactory B2B database

Multichannel content marketing campaign

Execution of the campaign across all channels

Qualification of the generated leads

Channels : E-mail, native ads, etc.

Content: Whitepaper

Configure now

Trial Lead

(all target groups)

from 59 € CpL

Goal: You have a cloud offering for which you need user registrations.

Identification of the target group based on the LeadFactory B2B database

Multichannel content marketing campaign

Execution of the campaign across all channels

Qualification of the generated leads

Channels : Email

Content: Cloud offer, etc.

Configure now

Satisfied costumers are our best reference

“Due to the high quality and quantity of decision maker leads in the LeadFactory database, we can now offer stand-alone newsletter addresses to our many B2B customers and market potentials in a more targeted manner at the highest professional level.”

Marco Proud, Managing Director TripleDoubleU GmbH

“LeadFactory is the best partner for new customer acquisition in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is first choice.”

Christine Stumpf, CMO Lupus Labs