Efficient lead generation across all digital channels. With individual Content Marketing Campaigns for multichannel lead generation, we deliver high-quality B2B leads
B2B lead generation with the Leadfactory and the Business.today Network
An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual Content Marketing Campaigns to Multichannel lead generation we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and GDPR compliant.
Choose the optimal target group for your solutions
Basic lead in detail
Product description | Marketing Qualified Lead (MQL) that come from a defined vertical and that have signaled an initial interest in the topic by downloading a white paper. You have actively given your declaration of consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and have been qualified and quality assured by the LeadFactory. |
Funnel position | TOFU (top-of-the-funnel) |
Billing | Cost per lead (CpL) |
Channels | E-mail, native ads, newsletter ads, sponsored post, optional: telemarketing |
Services of the lead factory |
|
Optional services |
|
record | Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), e-mail address, telephone number |
Level of interest | There is initial interest, but tends to be more in the subject area than in the specific products of the provider. |
letter of acceptance | An email permission is available. The lead is interested in receiving further information by e-mail. In the status of the first information gathering, telephone contact is generally undesirable. |
After the handover | Marketing has the task of using a content marketing approach to further develop MQL in the direction of SQL. |
Learn more about Lead generation and content marketing with the LeadFactory
This is how it works: Increase your sales success
by reducing your marketing effort
Choose the right package for your lead generation from our offer
Do you have questions? We have the answers!
Satisfied costumers are our best reference

“Due to the high quality and quantity of decision maker leads in the LeadFactory database, we can now offer stand-alone newsletter addresses to our many B2B customers and market potentials in a more targeted manner at the highest professional level.”

“LeadFactory is the best partner for new customer acquisition in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is first choice.”

“We work together with Leadfactory in address and lead generation. Performance and results convince us again and again.”