Basis-Lead2021-03-08T16:55:10+01:00

Basic Lead

New prospects

from your department

With basic leads, you get Marketing Qualified Leads (MQL) who come from your defined area of expertise and have indicated an initial interest in your product by downloading a whitepaper.

from 35,00 € Cost per lead

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Basic leads bring you Marketing Qualified Leads in a simple way

Efficient lead generation across all digital channels. With individual Content Marketing Campaigns for multichannel lead generation, we deliver high-quality B2B leads

Win new prospects from your department

Configure the basic lead campaign now

B2B lead generation with the Leadfactory and the Business.today Network

An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual Content Marketing Campaigns to Multichannel lead generation we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and GDPR compliant.

Choose the optimal target group for your solutions

Basic lead in detail

Product descriptionMarketing Qualified Lead (MQL) that come from a defined vertical and that have signaled an initial interest in the topic by downloading a white paper. You have actively given your declaration of consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and have been qualified and quality assured by the LeadFactory.
Funnel positionTOFU (top-of-the-funnel)
BillingCost per lead (CpL)
ChannelsE-mail, native ads, newsletter ads, sponsored post, optional: telemarketing
Services of the lead factory
  • Identification of the target group based on the LeadFactory B2B database
  • Activation of the target group via multichannel content marketing campaign (including campaign setup in lead intelligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance)
  • Execution of the campaign across all channels
  • Qualification of the generated leads, as well as quality assurance and handover of the leads
Optional services
  • Whitepaper check regarding layout, marketing message, call-to-action
recordSalutation, surname, first name, position / function, company, address, country, industry, company size (employee), e-mail address, telephone number
Level of interestThere is initial interest, but tends to be more in the subject area than in the specific products of the provider.
letter of acceptanceAn email permission is available. The lead is interested in receiving further information by e-mail. In the status of the first information gathering, telephone contact is generally undesirable.
After the handoverMarketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.

Learn more about Lead generation and content marketing with the LeadFactory

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Use the relevant verticals of the Business.today Network for new prospects and leads

Configure the basic lead campaign now

This is how it works: Increase your sales success

by reducing your marketing effort

Expertenberatung 1. Beratung von Experten
Profitieren Sie vom Fachwissen unserer erfahrenen Experten. Wir begleiten Sie bei der Formulierung ihrer Contentmarketing-Strategie, bei der Zielsetzung Ihrer Kampagne, der Erstellung der Inhalte, der Steuerung und dem Controlling. Auf Wunsch übernehmen wir für Sie das Steuer und Sie schauen uns ganz genau über die Schulter.

Leadfactory Expertenberatung Mehr erfahren 1 Campaigning 1 Leadgenerierung 1 Monitoring 1
Kampagnenerstellung 2. Kampagnenerstellung und -steuerung
Erstellen Sie Ihre Kampagne bequem und ohne Programmierkenntnisse auf unserer Plattform. Sie benötigen kein Vorwissen, wir leiten Sie intuitiv durch die Module, Schritt für Schritt. Mailing, Landingpage, Postings in Newsportale, Empfehlungen in Social Networks. Steuern sie zentral und gewinnen Sie Zeit durch den hohen Automatisierungsgrad unserer Plattform.

Leadfactory Kampagnenerstellung Mehr erfahren 1 1 Campaigning 1 Leadgenerierung 1 Monitoring
Leadgenerierung 3. B2B-Leadgenerierung
Messbare Ergebnisse bekommen Sie in Form von durchqualifizierten B2B-Leads für Ihren Vertrieb. Alle relevanten Informationen zu einem Ansprechpartner, die Sie brauchen, um im Vertrieb gut vorbereitet zu sein für die direkte Kontaktaufnahme. Fachbereich, Entscheiderlevel, Unternehmensgröße, Branche, Budgethöhe und Investitionszeitraum sind für die meisten unserer Kunden wichtige Lead-Kennzeichen.

Leadfactory Leadgenerierung Mehr erfahren 1 1 Campaigning 1 Leadgenerierung 1 Monitoring
Monitoring 4. Monitoring und Reporting
Überwachen Sie alle Kampagnenschritte in jeder Phase. Mit unseren Reportings und Analysen sind Sie immer auf dem neusten Stand. Schauen Sie live in den Status Ihrer Kampagne und steuern Sie nach, wenn es nötig ist. Vergleichen Sie Ihre Kennzahlen, mit denen ähnlicher Kampagnen. Schalten Sie Publikationskanäle hinzu, erweitern Sie die Zielgruppen oder versenden Sie Nachfass-Mailings. Alles haben wir für Sie übersichtlich aufbereitet.
Mehr erfahren 1 1 Campaigning 1 Leadgenerierung 1 Monitoring Leadfactory Monitoring

Choose the right package for your lead generation from our offer

Do you have questions? We have the answers!

We need about 30 working days to generate 100 leads per campaign. For the campaign setup and coordination with the customer, we estimate approx. 10 working days.

We need compelling content to execute content marketing driven lead generation. If you don’t have formulated whitepapers, we can help you create good content with our BTN editorial team.

Yes, the process and the consents are monitored by our external data protection officer. Basically, we deliver the generated leads with all permissions to use the prospect data for our customers.

There is no risk for the customer, as he only has to pay for the number of leads that follow his briefing.

No, your inquiry is initially completely non-binding. Only when the offer has been checked and signed by you, the order is placed with us.

With the basic lead, you select your desired portal from one of our 5 verticals ( marketingleiter.today ; IT-Management.today ; business.today Network ; HR manager.today and Production Manager.today )to which your content should be addressed.

In a Whitepaper lead campaign, the target group is predetermined. These are marketing-qualified leads from the campaign-specific target group.

Satisfied costumers are our best reference

Referenz Marco Stolze

“Due to the high quality and quantity of decision maker leads in the LeadFactory database, we can now offer stand-alone newsletter addresses to our many B2B customers and market potentials in a more targeted manner at the highest professional level.”

Marco Proud, Managing Director TripleDoubleU GmbH
Referenz Christine Stumpf

“LeadFactory is the best partner for new customer acquisition in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is first choice.”

Christine Stumpf, CMO Lupus Labs
Referenz Wolfang Tittmar

“We work together with Leadfactory in address and lead generation. Performance and results convince us again and again.”

Wolfgang Tittmar, Marketing Manager, Truphone Germany

Take a look at our reference campaigns

Request an online consultation now

Would you like to learn more about our processes and tools and know exactly how you can use LeadFactory for yourself and your work in a targeted manner? We will be happy to explain this to you in a free consultation!

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