Event Lead

Meet your target group

at relevant events

With event leads, you get Marketing Qualified Leads (MQL) who match the campaign-specific target group as well as actively indicated a willingness to attend an appointment with th campaign sponsor during an event or trade show.

from 59,00 € Cost per lead

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Efficient lead generation across all digital channels. With individual Content Marketing Campaigns for multichannel lead generation, we deliver high-quality B2B leads

Large Decision-Maker Database

Over 1.3 million B2B decision makers from the verticals in the Business.today Network. Pre-qualified, selectable and with a uniform taxonomy, e.g. position, function, company size and industry, etc.

Persona Targeting

Precise lead generation through individual selection of B2B decision-makers based on specific persona and target group specifications.

Tailored Made Lead Variants

Configurable lead variants, depending on maturity level and marketing strategy as well as marketing content, e.g. whitepaper or webinar.

Qualification and Quality Assurance

Optimal qualification and quality assurance through a manual verification of each individual lead before handover.

Expertise From Over 1000 Campaigns

Customized campaign concepts through our expert consulting from Lead Generation to Nurturing to Closing the sale.

Guaranteed GDPR-Compliant Data

Legal certainty and risk minimization through data handling and permission management on German servers and according to EU data protection guidelines.

Take the lead generation into your own hands by individually configuring your event lead campaign

Configure trade fair lead campaign now

B2B lead generation with the Leadfactory and the Business.today Network

An efficientLead generationthat uses all digital channels is the basis for growth and new business. With individual Content Marketing Campaigns to Multichannel lead generation we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and GDPR compliant.

Choose the optimal target group for your solutions

IT management decision-maker

HR decision-maker

Manufacturing decision-maker

Marketing decision-maker

Logistics decision-maker

others on request

Event lead in detail

Product description	Marketing-Qaulified Lead (MQL) , with the willingness to attend an appointment during an event. The leads come from the campaign-specific target group and have actively registered for the appointment with the campaign sponsor.
Funnel position	MIFU (middle-of-the-funnel)
Billing	Cost per lead (CpL)
Channels	E-mail, native ads, newsletter ads, sponsored post, optional: telemarketing
Services of the LeadFactory	Identification of the target group based on the LeadFactory B2B database Activation of the target group via multichannel content marketing campaign (including campaign setup in lead intelligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance) Execution of the campaign across all channels Qualification of the generated leads, as well as quality assurance and handover of the leads
Special services from the LeadFactory	Invitation service by email Activation via reminder email to all registrants (max. 3)
CRM quality record	Lead: Salutation, first name, last name, job title, position / function, telephone number, personalized e-mail address (only company domains – no freemailers), social media account (if available) Company: Name, company name, Comapny e-mail, website, address, branch, company size
Level of interest	A Marketing Qualified Lead has an interest in further communications, regarding a company’s products or services.
Declaration of consent	A declaration of consent is available. The lead is interested in receiving further information on products and services or the company by email or telephone.
After the handover	Sales is usually the department that processes the trade fair leads, as it involves personal contact with potential customers.

Learn more about Lead generation and content marketing with the LeadFactory

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Meet your target group at relevant events

Configure trade fair lead campaign now

This is how it works: Increase your sales success

by simplifying your marketing efforts

1. Beratung von Experten

Profitieren Sie vom Fachwissen unserer erfahrenen Experten. Wir begleiten Sie bei der Formulierung ihrer Contentmarketing-Strategie, bei der Zielsetzung Ihrer Kampagne, der Erstellung der Inhalte, der Steuerung und dem Controlling. Auf Wunsch übernehmen wir für Sie das Steuer und Sie schauen uns ganz genau über die Schulter.

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2. Kampagnenerstellung und -steuerung

Erstellen Sie Ihre Kampagne bequem und ohne Programmierkenntnisse auf unserer Plattform. Sie benötigen kein Vorwissen, wir leiten Sie intuitiv durch die Module, Schritt für Schritt. Mailing, Landingpage, Postings in Newsportale, Empfehlungen in Social Networks. Steuern sie zentral und gewinnen Sie Zeit durch den hohen Automatisierungsgrad unserer Plattform.

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3. B2B-Leadgenerierung

Messbare Ergebnisse bekommen Sie in Form von durchqualifizierten B2B-Leads für Ihren Vertrieb. Alle relevanten Informationen zu einem Ansprechpartner, die Sie brauchen, um im Vertrieb gut vorbereitet zu sein für die direkte Kontaktaufnahme. Fachbereich, Entscheiderlevel, Unternehmensgröße, Branche, Budgethöhe und Investitionszeitraum sind für die meisten unserer Kunden wichtige Lead-Kennzeichen.

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4. Monitoring und Reporting

Überwachen Sie alle Kampagnenschritte in jeder Phase. Mit unseren Reportings und Analysen sind Sie immer auf dem neusten Stand. Schauen Sie live in den Status Ihrer Kampagne und steuern Sie nach, wenn es nötig ist. Vergleichen Sie Ihre Kennzahlen, mit denen ähnlicher Kampagnen. Schalten Sie Publikationskanäle hinzu, erweitern Sie die Zielgruppen oder versenden Sie Nachfass-Mailings. Alles haben wir für Sie übersichtlich aufbereitet.

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Choose the right package for your lead generation from our offer

Whitepaper Lead

(all target groups)

from 59 € CPL

Goal: You have valuable content and want to generate leads with it.

Identification of the target group based on the LeadFactory B2B database

Multichannel content marketing campaign

Execution of the campaign across all channels

Qualification of the generated leads

Channels : E-mail, native ads, etc.

Content: Whitepaper

Configure now

Event Lead

(all target groups)

from 59 € CPL

Goal: You want to generate participants for appointments during an event.

Identification of the target group based on the LeadFactory B2B database

Multichannel content marketing campaign

Execution of the campaign across all channels

Qualification of the generated leads

Channels : Email, sponsored post, etc.

Content: Trade fair ticket, event ticket, etc.

Configure now

Webinar Lead

(all target groups)

from 59 € CPL

Goal: You want to conduct a webinar and generate registrants for it.

Reminder emails until the webinar date

Individual follow-up emails

Webinar hosting and moderation by LeadFactory

Qualification of the generated leads

Detailed webinar reporting

Channels : Email

Content: Webinar, on-demand video, etc.

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Long-term impact through multichannel content marketing
Additional potential for the Middle-of-the-Funnel (MIFU) position in the sales funnel
Revenue opportunities that are further processed through marketing and direct sales contact
Digital outbound lead generation for parallel inbound lead generation

There are no trade fairs at the moment. What are the alternatives?

We also help with digital events and offer our own. For example, you become Speaker at one of our web conferences. You can also habe your presentation place in Business.today Network (Verticals depending on affinity: IT , production , marketing , MR ).

Satisfied costumers are our best reference

“Thanks to the high quality and quantity of the decision-maker leads in the LeadFactory database, we can now offer our many B2B customers and the market potentials even more targeted, stand-alone newsletter addresses at the highest specialist level.”

Marco proud, Managing Director TripleDoubleU GmbH

“LeadFactory is the best partner for acquiring new customers in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is the first choice. ”

Christine Stumpf, CMO Lupus Labs