Event lead2021-03-23T11:20:19+01:00

Event Lead

Meet your target group

at relevant events

With event leads, you get Marketing Qualified Leads (MQL) who match the campaign-specific target group as well as actively indicated a willingness to attend an appointment with th campaign sponsor during an event or trade show.

from 59,00 € Cost per lead

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Whitepaper lead

Efficient lead generation across all digital channels. With individual Content Marketing Campaigns for multichannel lead generation, we deliver high-quality B2B leads

Take the lead generation into your own hands by individually configuring your event lead campaign

Configure trade fair lead campaign now

B2B lead generation with the Leadfactory and the Business.today Network

An efficientLead generationthat uses all digital channels is the basis for growth and new business. With individual Content Marketing Campaigns to Multichannel lead generation we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and GDPR compliant.

Choose the optimal target group for your solutions

IT management decision-maker
HR decision-maker
Manufacturing decision-maker
Marketing decision-maker
Logistics decision-maker
others on request

Event lead in detail

Product descriptionMarketing-Qaulified Lead (MQL) , with the willingness to attend an appointment during an event. The leads come from the campaign-specific target group and have actively registered for the appointment with the campaign sponsor.
Funnel positionMIFU (middle-of-the-funnel)
BillingCost per lead (CpL)
ChannelsE-mail, native ads, newsletter ads, sponsored post, optional: telemarketing
Services of the LeadFactory
  • Identification of the target group based on the LeadFactory B2B database
  • Activation of the target group via multichannel content marketing campaign (including campaign setup in lead intelligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance)
  • Execution of the campaign across all channels
  • Qualification of the generated leads, as well as quality assurance and handover of the leads
Special services from the LeadFactory
  • Invitation service by email
  • Activation via reminder email to all registrants (max. 3)
CRM quality record
  • Lead: Salutation, first name, last name, job title, position / function, telephone number, personalized e-mail address (only company domains – no freemailers), social media account (if available)
  • Company: Name, company name, Comapny e-mail, website, address, branch, company size
Level of interestA Marketing Qualified Lead has an interest in further communications, regarding a company’s products or services.
Declaration of consentA declaration of consent is available. The lead is interested in receiving further information on products and services or the company by email or telephone.
After the handoverSales is usually the department that processes the trade fair leads, as it involves personal contact with potential customers.

Learn more about Lead generation and content marketing with the LeadFactory

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Meet your target group at relevant events

Configure trade fair lead campaign now

This is how it works: Increase your sales success

by simplifying your marketing efforts

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Choose the right package for your lead generation from our offer

Do you have questions? We have the answers!

There is no risk for the customer as he only has to pay for the number of leads that follow his briefing.

We need about 30 working days to generate 100 leads per campaign. For the campaign setup and coordination with the customer, we estimate approx. 10 working days.

Yes, the process and the consents are monitored by our external data protection officer. Basically, we deliver the generated leads with all permissions to use the prospect data for our customers.

No, your inquiry is initially completely non-binding. Only when the offer has been checked and signed by you, the order is placed with us.

  • Long-term impact through multichannel content marketing
  • Additional potential for the Middle-of-the-Funnel (MIFU) position in the sales funnel
  • Revenue opportunities that are further processed through marketing and direct sales contact
  • Digital outbound lead generation for parallel inbound lead generation

We also help with digital events and offer our own. For example, you become Speaker at one of our web conferences. You can also habe your presentation place in Business.today Network (Verticals depending on affinity: IT , production , marketing , MR ).

Satisfied costumers are our best reference

Referenz Marco Stolze

“Thanks to the high quality and quantity of the decision-maker leads in the LeadFactory database, we can now offer our many B2B customers and the market potentials even more targeted, stand-alone newsletter addresses at the highest specialist level.”

Marco proud, Managing Director TripleDoubleU GmbH
Referenz Christine Stumpf

“LeadFactory is the best partner for acquiring new customers in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is the first choice. ”

Christine Stumpf, CMO Lupus Labs
Referenz Wolfang Tittmar

“We work together with the lead factory on address and lead generation. Performance and results convince us again and again. ”

Wolfgang Tittmar, Marketing Manager, Truphone Germany

Take a look at oursreference campaigns

Request an online consultation now

Would you like to learn more about our processes and tools and know exactly how you can use LeadFactory for yourself and your work in a targeted manner? We will be happy to explain this to you in a free consultation!

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