Marketing Qualified Leads (MQL) with an initial proven interest in the topic. The leads come from the campaign-specific target group and have actively received a whitepaper from the campaign sponsor. The billing unit is the generated amount of valid leads (= cost per lead / CpL).
Fill your pipeline with qualified prospects from your target audience
White-paper leads are Marketing Qualified Leads (MQL) who fit the campaign-specific target group and who have signaled an initial interest in the White-paper topic by downloading a White-paper. You have actively given your consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.
These are your benefits of whitepaper leads
- Additional potential for the position Top-of-the-Funnel (TOFU) in the sales funnel
- Long-term effect via multichannel content marketing
- Large amount of Sales opportunities that are further processed by marketing and sales
- Digital outbound lead generation as ideal addition for your inbound measures
B2B lead generation with the LeadFactory and the Business.today Network
Efficient lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.
Marketing Qualified Lead (MQL)
E-mail, native ads, newsletter ads, sponsored mail, optional: telemarketing
Whitepaper (supplied by the campaign sponsor, optional: content creation whitepaper)
|Services of the LeadFactory|
Identification of the target group based on the LeadFactory B2B database.
|Special services from the LeadFactory|
Whitepaper check regarding layout, marketing message, call-to-action
Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), email address, possibly telephone number
|Level of interest|
There is initial interest, but tends to be more in the topic than in specific products or providers.
|letter of acceptance|
E-mail permission is available. The lead is interested in receiving further information by email. In the status of the first information gathering, telephone contact is generally undesirable.
|Nurturing with the lead owner|
Marketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.