Multitouch emailing2021-03-15T02:15:57+01:00

Multitouch emailing

Increase engagement

Your target group

The multi-touch e-mailing is an e-mail with several touchpoints to selected prospects in our B2B decision-maker database. The email provides compact information on your solutions and news and directs interested recipients to your landing page.

from 80, 00 € CPM / cpm *

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Whitepaper lead

Inbound traffic Email Marketing Generate in specifically selected target groups

Increase the engagement of your target group with an individual email campaign

Configure multitouch e-mailing now

B2B email marketing with the Leadfactory and the Business.today Network

Efficient Email Marketing with targeted mailings to defined target groups is the basis for your business success.With individual Multi-touch Emailing campaigns we deliver high-quality B2B traffic to your landing pages and e-commerce offers, quality-assured and GDPR compliant.

Choose the optimal target group for your solutions

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IT management decision maker
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HR decision-maker
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Manufacturing decision-maker
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Marketing decision maker
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Logistics decision maker
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others on request

The product Multitouch emailing in detail

productOn Multitouch emailing is an e-mail sent to a defined target group that has been selected by a specific filter in the LeadFactory decision-maker database. The email provides compact information on the client’s solutions and news and directs interested recipients to a landing page. The recipients receive at least two emails with different content. The sender of the e-mail is a brand of Business.today Network , the client acts as a campaign sponsor via co-branding.
* Prices / unitsBilling is based on the shipping quantity as a thousand contact price (CPM) / cost per mile (cpm)
Sender brandsE-mail campaigns are implemented by the Business.today Network (sister company of LeadFactory GmbH). Sender:

Plus: the client’s brand, ie the campaign sponsor

variants
  • “Storytelling”: e.g. 3 mailings with 3 different e-mailings (cascades)
  • “Reactor targeting”: eg 3 mailings with targeting to e-mail opener + activation
Services of the LeadFactoryStandard services:

  • Identification of the target group based on the LeadFactory B2B database
  • Setup of the campaign and the campaign components (e-mail template or HTML template of the campaign sponsor)
  • Quality assurance, ie valid company e-mail addresses, availability
  • Shipping testing and quality assurance
  • Basic reporting & final report
ReportingDispatch (recipient), recipient technically reached, opener / open rate, clicks / click rate
layoutVariants:

  • BTN standard template
  • Final HTML template of the client (max. 1500 characters, free design of text + image + link,
    own HTML can be used
  • Header (600 x 250 px) and footer can be freely designed
  • Newsletter creation by Business.today Network / LeadFactory
Specifications
  • Max. 1500 characters
  • Header 600 x 250 px
  • Logo 200 x 80 px

Target groups, reach and opening rates: Find out more about our Email Marketing Solutions

Mailing Spezifikationen IT-Management.today
Mailing Spezifikationen Marketingleiter.today
Mailing Spezifikationen Personalleiter.today
Mailing Specs produktionsleiter.today
Leadfactory emailing
Download product data sheet

Reach target contacts with your relevant content

Configure multitouch e-mailing now

Choose from our offer the right options for your multitouch e-mails

Do you have questions? We have the answers!

On the one hand you need e-mail addresses with the permission of the owner in order to be able to write to them, these addresses are selected and filtered for you by the Business.today Network and the LeadFactory from our B2B decision-maker database. Second, you need a marketing message with a suitable call-to-action. The content and message should be interesting and useful enough that email recipients can easily read it (otherwise there is a risk that email recipients will revoke their consent). You can deliver your own HTML templates for e-mails or use the templates from the LeadFactory.

Vertical mailing includes sending to all subscriber of the respective portal. These are mainly B2B decision-makers, but also info @ addresses, freemailer addresses, students, etc. In other words, there is interest in the topics, but a “real” decision-maker role is only available to a certain extent, so the dispatch volume is high .

The multi-touch mailing is sent to high-quality target groups with several touchpoints, ie only business e-mail addresses, only to “real” decision-makers in certain industries and job functions. That’s fewer contacts, but with more precise targeting.

The mailings are also suitable for events. Basically, our email campaigns bring qualified traffic to a well-defined target group on our customers’ landing pages, which converts accordingly. We have already activated a large number of participants for webinars / events via this channel.

Usually expect a lead time of two weeks before mailing and after Order placement. If you have to move fast and your first email marketing campaign isn’t too complicated, you can get started in a week. On the other hand, you should plan three to four weeks in advance for complex projects until all the necessary processes have been configured and tested. Our e-mailing campaigns are usually sent in five to ten batches until the total dispatch volume is reached. This means that shipping takes one to two weeks.

Success rates like opening rate and click rate largely depend on the selection of addresses and the marketing message. We usually achieve an open rate of 10-20%. Personalized e-mails with content that is individually tailored to the recipient’s profile and contain valuable content can achieve values of over 20%. The average click rate (ctr) is between 1.5% and 3.5% across all industries and target groups. In this case, too, higher values can be achieved through personalization and individualization (up to 5%).

We do not give an “official” performance guarantee for standalone mailings, as the interest of readers in relation to the topics offered varies considerably. In principle, however, we ensure the following KPIs: opening rate between 12% and 20%, CTR between 1.5% and 5%.

We do not guarantee specific registrations for standalone mailings, but we offer this product: MQL lead .

We calculate our email campaigns with a contact price in thousands (CPM, TKP), which is determined depending on the target group, selection criteria and dispatch volume. With our e-mailing configurator you can put together your individual campaign and start an offer request: Standalone emailing , Multi-touch emailing .

No, your request is initially completely non-binding. Only when the offer has been checked and signed by us, you place the order with us.

Satisfied costumers are our best reference

Referenz Marco Stolze

“Thanks to the high quality and quantity of the decision-maker leads in the LeadFactory database, we can now offer our many B2B customers and the market potentials even more targeted, stand-alone newsletter addresses at the highest specialist level.”

Marco proud, Managing Director TripleDoubleU GmbH
Referenz Christine Stumpf

“LeadFactory is the best partner for acquiring new customers in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is the first choice. ”

Christine Stumpf, CMO Lupus Labs
Referenz Wolfang Tittmar

“We work together with the lead factory on address and lead generation. Performance and results convince us again and again. ”

Wolfgang Tittmar, Marketing Manager, Truphone Germany

Take a look at ours reference mailings

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Would you like to learn more about our processes and tools and know exactly how you can use LeadFactory for yourself and your work in a targeted manner? We will be happy to explain this to you in a free consultation!

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