Description

Marketing content in the form of editorial content arouse interest among decision-makers, create an optimal environment for dialogue and initiate the sales process.We create for you topic-specific marketing content (e.g. Whitepaper creation ) in connection with content marketing and lead generation campaigns. Our service is based on a detailed briefing as well as relevant data and information provided by the client.

Advantages of white paper creation

• High quality marketing content and Basis for high quality leads
• Visible competence and credibility of the customer through high utility value for the target group
• Great utility thanks to professional editing and a tried and tested layout
• Competence effect through facts, data, statistics and charts
• Target group-specific information , Assistance and arguments
• Viral effect through sharing option for the B2B social media channel

More content formats

• One-pager
• Infographic
• eBook
• Webinar

Services of the LeadFactory

• Editorial management by the editorial team of Business.today Network
• Briefing discussion with a specialist editor and layouter (max. 3 x via web conference or telephone)
• Editing, layout and production
• Approval by placing the order incl. Max. 2 correction runs
• Rights of use go with the handover to the client