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Marketing Qualified Leads (MQL) with an initial proven interest in the topic. The leads come from a campaign-specific vertical and have actively obtained a whitepaper from the campaign sponsor. The billing unit is the generated amount of valid leads (= cost per lead / CpL).

  • Lead configurator

    Start your individual lead generation here. With the configurator you define your suitable vertical, as well as your campaign period.

  • Campaign Management

    To finish, please select the preferred lead volume.

    If you have any questions, please do not hesitate to contact your sales manager or our sales team: +49 40 3 28 90 52-330, [email protected].

  • Kampagnensteuerung


    Leadtelligence-Setup & Umsetzung Ihrer Leadgenerierungskampagne: Sammeln der Kampagnen-Assets (Marketing-Content, Bilder, Logos), E-Mailing, Landingpage, Umsetzung des Leadgen.-Konzeptes, Channelaufbau, Versandsteuerung, Qualitätssicherung, Kampagnenoptimierung, Übergabe der Leads.

    Bitte wählen Sie zum Abschluss das gewünschte Leadvolumen.

    Bei Rückfragen wenden Sie sich jederzeit gern an Ihren Salesmanager oder an unser Salesteam: +49 40 3 28 90 52-330, [email protected].

SKU: D20200000008 Category: Tags: ,


Use the relevant verticals in the Network for new prospects and leads.

Basic Leads are marketing qualified -Leads (MQL) who come from a defined vertical and who have signaled their initial interest by downloading a whitepaper. You have actively given your declaration of consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and have been qualified and quality assured by the LeadFactory.

These are your advantages of the basic leads

  • Additional potentialfor the position Top-of-the-Funnel (TOFU) in the sales funnel
  • Long-term effect via multichannel content marketing
  • Large amount of Sales opportunities that are further processed by marketing and sales
  • Digital outbound lead generation as ideal addition for your inbound measures

B2B lead generation with the LeadFactory and the Network

An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.

Additional information

Lead type

Marketing Qualified Lead (MQL)

Funnel position

TOFU (top-of-the-funnel)


Content marketing

Marketing content

Whitepaper (supplied by the campaign sponsor, optional: content creation whitepaper)


Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), email address, possibly telephone number

letter of acceptance

E-mail permission is available. The lead is interested in receiving further information by email. In the status of the first information gathering, telephone contact is generally undesirable.