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Marketing Qualified Leads (MQL) with an initial proven interest in the topic. The leads come from a campaign-specific vertical and have actively obtained a whitepaper from the campaign sponsor. The billing unit is the generated amount of valid leads (= cost per lead / CpL).

  • Lead configurator

    Start your individual lead generation here. With the configurator you define your suitable vertical, as well as your campaign period.

  • Campaign Management

    To finish, please select the preferred lead volume.

    If you have any questions, please do not hesitate to contact your sales manager or our sales team: +49 40 3 28 90 52-330, [email protected]


Use the relevant verticals in the Network for new prospects and leads.

Basic Leads are marketing qualified -Leads (MQL) who come from a defined vertical and who have signaled their initial interest by downloading a whitepaper. You have actively given your declaration of consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and have been qualified and quality assured by the LeadFactory.

These are your advantages of the basic leads

  • Additional potentialfor the position Top-of-the-Funnel (TOFU) in the sales funnel
  • Long-term effect via multichannel content marketing
  • Large amount of Sales opportunities that are further processed by marketing and sales
  • Digital outbound lead generation as ideal addition for your inbound measures

B2B lead generation with the LeadFactory and the Network

An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.

Additional information

Lead type

Marketing Qualified Lead (MQL)

Funnel position

TOFU (top-of-the-funnel)


Content marketing


E-mail, native ads, newsletter ads, sponsored mail, optional: telemarketing

Marketing content

Whitepaper (supplied by the campaign sponsor, optional: content creation whitepaper)

Services of the LeadFactory

Identification of the target group based on the LeadFactory B2B database.
Activation of the target group via multichannel content marketing campaign (incl. Campaign setup in lead telligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance).
Implementation of the campaign across all channels.
Qualification of the generated leads, as well as quality assurance and handover of the leads.

Special services from the LeadFactory

Whitepaper check regarding layout, marketing message, call-to-action


Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), email address, possibly telephone number

Level of interest

There is initial interest, but tends to be more in the topic than in specific products or providers.

letter of acceptance

E-mail permission is available. The lead is interested in receiving further information by email. In the status of the first information gathering, telephone contact is generally undesirable.

Nurturing with the lead owner

Marketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.