Webinar lead2021-03-08T12:47:24+01:00

Webinar Lead

Start the customer dialogue

through qualified contacts

With Webinar Leads, you get Marketing Qualified Leads (MQL) who match the campaign-specific target group and have indicated their willingness to participate in a campaign sponsor webinar by actively registering for an event.

from 59,00 € Cost per lead

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Whitepaper lead

Efficient lead generation across all digital channels. With individual webinar campaigns for multichannel lead generation, we deliver high-quality B2B leads.

Large decision - Maker Database

over 1.3 million B2B decision-makers from the verticals in the Business.today Network. Prequalified, selectable and with a uniform taxonomy, e.g. position, function, company size and industry, etc.

Persona Targeting

Precise lead generation through the individual selection of B2B decision-makers based on specific persona and target group specification .

Tailor Made Lead Variants

Configurable lead variants , depending on the level of maturity and marketing strategy as well as marketing content, e.g. white paper or webinar.

Qualification and Quality Assurance

Optimal qualification and quality assurance through a manual verification of each individual lead before handover.

Expertise From Over 1000 Campaigns

Customized campaign concepts through our expert consulting from lead generation to nurturing to closing the sales.

Guaranteed GDPR-Compliant Data

Legal certainly and risk minimization through data handling and permission management on German servers and according to EU data protection guidelines.

Own your Lead Generation by configuring your whitepaper lead campaign individually

Configure the webinar lead campaign now

B2B Lead Generation for your event with the Leadfactory and the Business.today Network

An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual Content Marketing Campaigns to Multichannel lead generation we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and GDPR compliant.

Choose the optimal target group for your solutions

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IT management decision-maker
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HR decision-maker
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Manufacturing decision-maker
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Marketing decision-maker
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Logistics decision-maker
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others on request

Webinar lead in detail

Product descriptionMarketing-Qaulified Lead (MQL) with the proven willingness to participate in a webinar appointment. The leads come from the campaign-specific target group and have actively registered for a webinar for the campaign sponsor.
Funnel positionTOFU (top-of-the-funnel)
BillingCost per lead (CpL)
Channelse-mail
Marketing contentWebinar, webinar presentation, on-demand video
Services of the LeadFactoryWebinar-PRO STANDARD

  • Generation of webinar registrants
  • Reminder emails until the appointment (max. 2)
  • Follow up emails with webinar presentations or link to on-demand video

Webinar hosting and moderation by the campaign sponsor.

Special services from the LeadFactoryWebinar-PRO PLUS

  • Generation of webinar registrants
  • Reminder emails until the appointment (max. 2)
  • Webinar hosting and moderation by LeadFactory
  • Post-production for on-demand video
  • Detailed webinar reporting
  • Documentation of the live survey (optional)
  • Follow up emails with webinar presentations or link to on-demand video
CRM quality record
  • Lead: Salutation, first name, last name, job title, position / function, telephone number, personalized email address (exclusively company domains – no freemailers), social media account
  • Company: Name, company name, Comapny e-mail, website, address, branch, company size
Level of interestA Marketing Qualified Lead has an interest in further communication, regarding a company’s products or services.
Declaration of consentA declaration of consent is available. The lead is interested in receiving further information on products and services or the company by email or telephone.
After the handoverSales, possibly in cooperation with marketing, have the task of further processing the leads, as this is a personal contact with potential customers.

Learn more about Lead generation and webinar campaigns with the LeadFactory

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Reach the right contacts with the right event

Configure the webinar lead campaign now

This is how it works: Increase your sales success

by simplifying your marketing efforts

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Choose the right package for your lead generation from our offer

Whitepaper Lead

(all target groups)

from 59 € CPL

Goal: You have valuable content and want to generate leads with it.

Identification of the target group based on the LeadFactory B2B database

Multichannel content marketing campaign

Execution of the campaign across all channels

Qualification of the generated leads

Channels : E-mail, native ads, etc.

Content: Whitepaper

Configure now

Webinar Lead

(all target groups)

from 59 € CPL

Goal: You want to conduct a webinar and generate participants for it.

Reminder emails until the webinar date

Individual follow-up emails

Webinar hosting and moderation by LeadFactory

Qualification of the generated leads

Detailed webinar reporting

Channels : Email

Content: Webinar, on-demand video, etc.

Configure now

Registration Lead

(all target groups)

from 59 € CPL

Goal: You have a cloud offering for which you need user registrations.

Identification of the target group based on the LeadFactory B2B database

Multichannel content marketing campaign

Execution of the campaign across all channels

Qualification of the generated leads

Channels : Email

Content: Cloud offer, etc.

Configure now

Do you have questions? We have the answers!

Webinars are professionally moderated online seminars that are broadcast over the Internet as live or demand webinars or are available online as recordings.

Anyone who registers for a webinar via website can participate. All you need to do is register with your personal email address.

After your registration, you will receive a confirmation email with your access data and further information on how participate in the webinar.

A live webinar you schedule on a fixed date and then meet your audience live. The Real-time interaction with your webinar attendees is the main advantage here.

The on-demand webinar is comes in Handy when your audience is extremely busy. they pre-record your webinar to share with your contacts or leads so they can access it anytime, anywhere .

We conduct our webinars with the GoToWebinar program. As a participant, all you need is stable internet access and an up-to-date browser. You will hear sound via speakers, headphones or alternatively via telephone.

For webinar participation, the GoToWebinar launcher is required, which installs automatically when you want to participate in the webinar.

For mobile devices, we recommend access via the GoToWebinar app .

No, since you are automatically muted as a participant, you do not need a webcam or microphone.

You can ask your questions via the chat.

It is also possible to participate in a webinar on the go. All you need for mobile participation is the GoToWebinar mobile app – the download is available for both Apple devices and Android devices.

If a webinar of your own is too much effort for you, but you would still like to present your topic or give a talk, we have the right solution for you. Become a speaker at one of our web conferences .

There is no risk for the customer as he only has to pay for the number of leads that follow his briefing.

We need around 30 working days to generate 100 leads per campaign. For the campaign setup and coordination with the customer, we use 10 working days.

Yes, the process and the consents are monitored by our external data protection officer. Basically, we deliver the generated leads with all permissions to use the prospect data for our customers.

Feel free to talk to us [email protected] at! We will find a solution.

No, your request is initially completely non-binding. Only when the offer has been checked and signed by us, you place the order with us.

Yes, please speak to our sales department at [email protected].

Satisfied costumers are our best reference

Referenz Marco Stolze

“Due to the high quality and quantity of decision maker leads in the LeadFactory database, we can now offer stand-alone newsletter addresses to our many B2B customers and market potentials in a more targeted manner at the highest professional level.”

Marco Proud, Managing Director TripleDoubleU GmbH

“LeadFactory is the best partner for new customer acquisition in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is first choice.”

Christine Stumpf, CMO Lupus Labs
Referenz Wolfang Tittmar

“We work together with Leadfactory in address and lead generation. Performance and results convince us again and again.”

Wolfgang Tittmar, Marketing Manager, Truphone Germany
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Take a look at our reference campaigns

Request an online consultation now

Would you like to learn more about our processes and tools and know exactly how you can use LeadFactory for yourself and your work in a targeted manner? We will be happy to explain this to you in a free consultation!

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