Our service for agencies
LeadFactory generates highly qualified B2B leads. With this performance-based service, you as an agency can support your own B2B customers in their sales process much better. We are technical service providers for the efficient process of lead generation and complete our service with a qualified contact center with over two million contacts from more than one million companies.
Our comprehensive system bundles the measures of a B2B lead campaign through several channels in one platform. It minimizes the administrative burden and the costs around the topic of content marketing and lead generation for agencies. The central control of the editorial channels also supports the agencies in Monitoring results at each level of the lead process, thus increasing the quality of their services towards customers.
Our collaboration approach allows agencies to expand their online marketing portfolio to B2B companies. The agency is the contact person for its customer, responsible for the creative content creation, and seamlessly pledges the path to sales-relevant online channels and interferes valuable expert decision makers contacts.
Contact us to learn more about how we can help you individually.
This is how our service works
1. Advice from experts
Benefit from the expertise of our experienced specialists. We accompany you in the formulation of your content marketing strategy, the objective of your campaign, the creation of the content, the management and the controlling. If you wish, we can take over the wheel and you can look over our shoulder.
2. Channel selection and selection management
You have the choice to play your campaign with high marketing pressure into many channels. Specialist portals, discussion groups, social networks, press and news portals, and direct contact via email. Locate the channels that are most relevant to your target group. Select the expert decision-makers who are the most important for you and your sales from our database.
3. Campaign creation and control
Easily create your campaign on our platform without any programming skills. You do not need any prior knowledge; we guide you intuitively through the modules, step by step. Mailing, landing page, postings in news portals, recommendations in social networks. Control them centrally and gain time through the high degree of automation of our platform.
4. B2B lead generation
You can get measurable results in form of highly qualified B2B leads for your sales. All the relevant information on a contact person you need to be well prepared in sales for direct contact. The department, decision-making level, company size, sector, budgeted amount and investment period are important lead indicators for most of our customers.
5. Monitoring and service
Monitor all campaign steps in each phase. With our reports and analyses, you are always up-to-date. Look live at the status of your campaign and follow up, if necessary. Compare your key figures with similar campaigns. Add publishing channels, expand the audience, or send follow-up mailings. We have everything prepared for you.
Your advances
The multi-user principle allows you to efficiently manage multiple customers.
Automated posting on over 750 B2B portals.
Concrete leads for the sales team of your customers.
Data selection on a powerful qualified database of B2B decision makers.
A contact for technical service, data shopping and campaign implementation.
B2B lead generation for agencies
In our partner program for agencies, you can implement B2B lead generation for your customers in two ways. Choose which model is right for you.
- Manage your customers’ accounts centrally, maintain their content, monitor the results, and pass the leads to your customers. In this model, you sit in the driver’s seat, control the campaigns and become a central point of contact for your customers.
- If your customers want to take over this task themselves or if we shall take over the creative and operational tasks like the creation of the content, then we work together with you as a reseller. We support you in defining an optimal content marketing strategy for your customers and in the implementation and control of the campaigns.
Contact us today to learn more about our affiliate program. We are happy to advise you on which of our two models is best for you.
Agency-FAQ
What does B2B lead generation mean?
Online marketing in the business-to-business environment is increasingly faced with the challenge to deliver measurable results. Companies want to know which ROMI (Return on Marketing Investment) they can expect. What are the costs of a sales contact? Performance based service is what companies expect today. B2B Lead Generation is our, and probably THE answer to the demand of companies for concrete, measurable results ahead of successful sales (pre-sales marketing)
Why does B2B lead generation have a high relevance to vendors?
B2B budget decisions do not fall spontaneously, but are well prepared. They last several months before relevant vendors are allowed to submit specific offers for specific solutions. This is why it is important for all relevant suppliers in the market to know as early as possible in the purchasing process of a company: 1. which contact persons 2. in which companies, 3. at which point in time, prepare a third budget decision and in what amount. Only those who have this information can appear in time on the radar of the budget decision makers and the preparers for decision making.
What can B2B lead generation do in practice?
Identifying signals about preparing a budget decision in the market is a key part of a B2B lead campaign. The second major part is to qualify contact details of a contact person in the demanding company. The third part is the Initiation of an informative initial contact between the provider company and the seeking company. With these three building blocks successful companies fill their sales pipeline. Anyone using these building blocks systematically and consistently is more successful in the market than the competition that does not use them.
Why does B2B lead generation offer great opportunities for agencies?
B2B Lead Generation for Agencies enables your B2B customers’ sales-relevant performance. This extends your Performance Portfolio and helps your customers to bring their services to the radar of budget decisions makers in time. As an agency, you enable your customers to fill their sales pipeline and pave the way for potential new customers with systematic and modern technology. Your customers will thank you for this concrete achievement.
Why should agencies use LeadFactory?
You’ll get access to our high-performance technology, our powerful database and the exceptional experience of our dedicated team.
Our technology is seamlessly integrated into all steps of a campaign and across all sales-relevant channels. The contacts in our powerful database are deeply qualified. With the experience of our team of more than 1000 B2B Lead campaigns with more than 100 customers we have ideally portrayed the campaign process on our platform.
Take advantage of it now – for your customers and their sales.
Check the LeadFactory services now.
How does LeadFactory support agencies within the Partner Program?
LeadFactory is your central contact person for all B2B lead generation issues. We support you in the development of a content marketing strategy, the data selection, the convenient campaign management, the monitoring of results or, in short, the entire sales process for your B2B customers. Feel free to contact us now.