Multi-touch emailing

Representation of a standalone emailing for illustration purposes

Multi-touch emailing

120,00 €

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Multi-touch e-mailing means sending e-mails to a defined target group with several touchpoints. The interested recipients are directed to a landing page of the client. The billing unit is the number of emails sent (TKP).

  • E-Mailing Configurator

    Start your individual e-mailing campaign here. Use the configurator to define your target group, as well as the appropriate campaign features and additional services.

  • TARGET GROUP

    Please select the target group you mainly want to address.

    Please name your special target groups or functional areas that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    DECISION MAKER LEVEL

    Please state your specific positions or job titles that you mainly want to address. For specific target groups, the offer is subject to change, i.e. prices may change in the further course. 

    COMPANY SIZE

    Please choose your preferred company size (by employees). For a specific size definition, please click on "Specific company size".

    Please state your specific company size that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    INDUSTRIES

    Please choose the industry you mainly want to address.

    Please name your specific industries that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    TARGET MARKETS

  • Multitouch-Features

    VARIANT

    Email Management: All recipients receive 2 or more emails each with different content. 

    Email Management: All recipients receive 2 or more emails each with different content. 

    Versandsteuerung: Alle NICHT-Reagierer erhalten jeweils 1 oder mehre E-Mails mit unterschiedlichen Inhalten als Follow-Up zu einem vorangegangenen Standalone Mailing, auf das sie bislang NICHT reagiert.  Zu den Versandmengen kommen zusätzlich Gebühren für das Datenhandling (Selektion der Nicht-Reagierer). Kalkulationshinweis: Durchschnittliche Nichtreagierer Rate (NR) = 75% der Versandmenge des vorangegangen Standalone-E-Mailings.

  • E-Mailing Campaign Features

    TEMPLATE

    Proven standard template of the Business.today Network. 

    Final template of the client in HTML, quality assurance by Business.today Network.

    LeadFactory/Business.today Network creates the email layout: briefing by the client, max. 2 correction runs.

  • E-Mail Management

    DATE

    Finally, please select the preferred sending volume.

    Sending volume in 1000' sections, e.g. 50 = 50,000 recipients. 

    If you have any questions, please contact your sales manager or our sales team at any time: +49 40 3 28 90 52-330, [email protected].

SKU: D20200000017 Category: Tags: , , ,

Description

Increase the engagement of your target group for your products and services

On Multi-touch emailing is an e-mail sent to a defined target group that has been selected by a specific filter in the LeadFactory decision-maker database. The email provides compact information on the client’s solutions and news and directs interested recipients to a landing page. The recipients will receive at least two emails with different contents. The sender of the e-mail is a brand of Business.today Network , the client acts as a campaign sponsor via co-branding.

Your advantages of multi-touch e-mailing

  • Exact, specific target group selection from 1.5 million B2B decision-makers
  • High contact quality through current and corrected address data
  • Individual campaign concepts : Storytelling, opener targeting
  • Premium service through fast and professional implementation and advice

variants

  • “Storytelling”: eg 3 mailings with 3 different e-mailings (cascades).
  • “Reactor targeting”: eg 3 mailings with targeting to e-mail opener + activation.

Services of the LeadFactory

  • Identification of the target group based on the LeadFactory B2B database.
  • Setup of the campaign and the campaign components (e-mail template or HTML template of the campaign sponsor).
  • Quality assurance, ie valid company e-mail addresses, availability.
  • Shipping testing and quality assurance.
  • Reporting & final report.

Optional services: Full-service e-mailing (registration lead)

  • Standard services +
  • Landing page creation (optional)
  • Registration process (double opt-in, no lead guarantee)
  • Lead management, ie quality assurance and qualification
  • Lead reporting
  • Billing by cost-per-registration (CpR)

Additional information

tactics

Email Marketing
Branding

E-mail campaigns are implemented by the Business.today Network (sister company of B2B LeadFactory GmbH). Sender: IT-Management.today, Production Manager.today, Marketing Manager.today, Personnel Manager.today. Plus: the client's brand, ie the campaign sponsor
variants

"Storytelling": eg 3 mailings with 3 different e-mailings (cascades).
"Opener targeting": eg 3 mailings with targeting on e-mail openers + activation.
Reporting

Dispatch (recipient), recipient technically reached, opener / open rate, clicks / click rate.

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