Trial Lead

Generate trial lead via registration

Trial Lead

59,00 €

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Trial Leads : Marketing Qualified Leads (MQL) with a registration for a specific service of the campaign sponsor. The leads come from the campaign-specific target group and have actively registered for the campaign sponsor’s service. The billing unit is the generated amount of valid leads (= cost per lead / CpL).

  • Lead-Konfigurator

    Start your individual lead generation here. Use the configurator to define your target group and the appropriate campaign features and additional services.

  • TARGET GROUPS

    Please select the target group you mainly want to address.

    Please name your special target groups or functional areas that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    DECISION-MAKER LEVEL

    Please name your specific positions or job titles that you mainly want to target. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    COMPANY SIZE

    Please select your preferred company size (by employees). For a specific size definition, please click on "Specific company size".

    Please state your specific company size that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course.

    INDUSTRIES

    Please select the industry sectors you mainly want to address.

    Bitte nennen Sie Ihre speziellen Branchen, die Sie hauptsächlich ansprechen wollen. Bei speziellen Zielgruppen ist das Angebot freibleibend, d.h. im weiteren Verlauf können sich die Preise ändern. 

    TARGET COUNTRIES

  • Registration features

    REGISTRATION

  • Kampagnensteuerung

    TERMIN

    KAMPAGNENSETUP

    *Service

    Leadtelligence-Setup & Umsetzung Ihrer Leadgenerierungskampagne: Sammeln der Kampagnen-Assets (Marketing-Content, Bilder, Logos), E-Mailing, Landingpage, Umsetzung des Leadgen.-Konzeptes, Channelaufbau, Versandsteuerung, Qualitätssicherung, Kampagnenoptimierung, Übergabe der Leads.

    Bitte wählen Sie zum Abschluss das gewünschte Leadvolumen.

    Bei Rückfragen wenden Sie sich jederzeit gern an Ihren Salesmanager oder an unser Salesteam: +49 40 3 28 90 52-330, [email protected].

SKU: D20200000016 Category: Tags: , ,

Description

Start a permanent dialogue with your target group

Trial Leads are Marketing Qualified Leads (MQL) who fit the campaign-specific target group and who have actively registered for a service provided by the campaign sponsor (e.g. company software web shop, SaaS service, etc.). You have actively given your declaration of consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.

Your advantages of trial Leads

  • Additional potential for the Middle-of-the-Funnel (MIFU) position in the sales funnel
  • Long-term effect via multichannel content marketing + registration
  • Permanent contact opportunities that are processed further by sales and automated measures
  • Digital outbound Lead generation for parallel inbound lead generation

B2B lead generation with the LeadFactory and the Business.today Network

An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.

Services of the LeadFactory

  • Identification of the target group based on the LeadFactory B2B database
  • Activation of the target group via multichannel content marketing campaign
  • Campaign setup in Leadtelligence
  • Editing and layout of the campaign components such as e-mail, landing page, sponsored post, incl. Approval by the campaign sponsor
  • Campaign quality assurance
  • Implementation of the campaign across all channels
  • Qualification of generated leads, quality assurance and handover of leads

Additional information

Funnel position

MIFU (middle-of-the-funnel)
Lead type

Marketing Qualified Lead (MQL)
tactics

Content marketing
Channels

E-mail, native ads, newsletter ads, sponsored mail, optional: telemarketing
Marketing content

Email, optional: white paper
Services of the LeadFactory

Identification of the target group based on the LeadFactory B2B database.
Activation of the target group via multichannel content marketing campaign (incl. Campaign setup in lead telligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance).
Implementation of the campaign across all channels.
Qualification of the generated leads, as well as quality assurance and handover of the leads.
Special services from the LeadFactory

Registration service: qualification calls
record

Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), email address, possibly telephone number
Level of interest

There is an in-depth interest in the products and services of the campaign sponsor. The lead would like to receive more information on a regular basis.
letter of acceptance

E-mail and telephone permission were given. The B2B decision-makers are in the product / provider selection. Consent to be contacted by email as well as by phone.
Nurturing with the lead owner

Marketing and sales get in touch with the leads, it is important to develop the lead personally and automatically and to make initial offers in order to be able to conduct concrete sales discussions.

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