Description

Inform your target group with an individual vertical newsletter

On Vertical emailing is a quick and easy way to inform the desired target group about news. We send selected content to a total of up to 250,000 recipients via 5 relevant verticals. You use the range of the Business.today Networks and send out a newsletter tailored to your company.

These are the advantages of vertical emailing for you

• High average performance
• Access to up to 250,000+ specialists and managers
• Relevant target group
• Individual images and texts
• Assistance with the layout design.

Direct access to your target group

Not only size, but also quality and relevance are decisive. Because newsletters should effectively support the achievement of your marketing / sales goals. With a newsletter, our customers can reach up to 50,000+ specialists and managers, depending on the target group. This will secure the attention of the market, attract participants for your (online / offline) events, market whitepapers and present new projects.

Your target group: B2B decision-makers

With high-quality newsletters, sent through one of our verticals, you as an advertising customer can reach your B2B decision-makers in large companies and SMEs, primarily managing directors, project managers, department heads and authorized signatories. With us, you can address business-oriented target groups very precisely and benefit from the experience of our editorial team.

Data & facts

The success of a vertical e-mail depends on its content. Valuable and well-prepared content, such as useful white papers or free offers, pave the way to your successful newsletter.

Key performance indicators:

• Open rate: between 15% and 25%
• Click rate (CTR): between 5% and 15%

Decision-maker level:

• Management ~ 50%
• Head of department ~ 20%
• Department and project management ~ 20%
• Expert decision maker ~ 10%
• Companies: Large companies, international medium-sized companies, medium-sized companies, SMEs