Event lead

Event lead


Free Shipping

Marketing Qualified Leads (MQL) with the willingness to participate in an event or a trade fair. The leads come from the campaign-specific target group and have actively registered with the campaign sponsor for an event / trade fair and accepted an incentive. The billing unit is the generated amount of valid leads (= cost per lead / CpL).

  • Lead-Konfigurator

    Start your individual lead generation here. Use the configurator to define your target group and the appropriate campaign features and additional services.

  • Please select the target group you mainly want to address.

    Please name your special target groups or functional areas that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please name your specific positions or job titles that you mainly want to target. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please select your preferred company size (by employees). For a specific size definition, please click on "Specific company size".

    Please state your specific company size that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course.

    Please select the industry sectors you mainly want to address.

    Bitte nennen Sie Ihre speziellen Branchen, die Sie hauptsächlich ansprechen wollen. Bei speziellen Zielgruppen ist das Angebot freibleibend, d.h. im weiteren Verlauf können sich die Preise ändern. 

  • Trade Show / Exhibition / Congress:

  • Kampagnensteuerung


    Leadtelligence-Setup & Umsetzung Ihrer Leadgenerierungskampagne: Sammeln der Kampagnen-Assets (Marketing-Content, Bilder, Logos), E-Mailing, Landingpage, Umsetzung des Leadgen.-Konzeptes, Channelaufbau, Versandsteuerung, Qualitätssicherung, Kampagnenoptimierung, Übergabe der Leads.

    Bitte wählen Sie zum Abschluss das gewünschte Leadvolumen.

    Bei Rückfragen wenden Sie sich jederzeit gern an Ihren Salesmanager oder an unser Salesteam: +49 40 3 28 90 52-330, [email protected].

SKU: D20200000013 Category:


Meet your target group at relevant events

Event leads are Marketing Qualified Leads (MQL) who fit the campaign-specific target group and who have actively signaled their willingness to take part in an appointment with the campaign sponsor during a trade fair. You have actively given your consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.

These are your advantages of the event lead

  • Long-term effect via multichannel content marketing
  • Additional potential for the Middle-of-the-Funnel (MIFU) position in the sales funnel
  • Sales opportunities which are processed further through marketing and direct sales contact
  • Digital outbound lead generation for parallel inbound lead generation

B2B lead generation with the LeadFactory and the Business.today Network

Efficient lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.

Additional information


Content marketing & lead generation

Funnel position

MIFU (middle-of-the-funnel)

Business model

Cost per lead (CPL)

Lead type

Marketing Qualified Lead (MQL)


E-mail, native ads, newsletter ads, sponsored mail, optional: telemarketing

Marketing content

Trade fair incentives, e.g. trade fair ticket, trade fair event ticket, consumption voucher, competition, etc.

Services of the LeadFactory

Identification of the target group based on the LeadFactory B2B database.
Activation of the target group via multichannel content marketing campaign (incl. Campaign setup in lead telligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance).
Implementation of the campaign across all channels.
Qualification of the generated leads, as well as quality assurance and handover of the leads.

Special services from the LeadFactory

Invitation service by email
Activation by max. 3 x reminder emails to all registrants


Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), email address, possibly telephone number

Level of interest

The willingness to participate in an appointment is proven. The level of interest is secondary with this type of lead.

letter of acceptance

E-mail and telephone permission are available. The lead can be contacted in preparation for the event or afterwards by email and phone.

Nurturing with the lead owner

Sales is usually the department that handles appointment leads, as it is a face-to-face contact with potential customers