After we have generated your leads in a specific lead campaign, they are refined and further qualified over several stages. For this purpose, the leads are addressed with relevant information at the right time – matching the respective phase of the purchase decision your potential customer is currently in.
Develop your leads into new customers.
Efficient lead management is the key to sales success. Develop your marketing qualified leads to prospects and customers using an automated lead nurturing process. We nurture, manage and develop your leads:
- From MQL to SAL , i.e. from qualified contact to willingness to buy (Sales Accepted Lead)
- From SAL to SQL , i.e. from willingness to buy to sales opportunity (Sales Qualified Lead)
- From SQL to potential new customers , i.e. from the sales opportunity to the offer (BANT lead)
Our “lead nurturing” service
After we have generated your leads in a lead campaign, they are refined and further qualified over several stages. For this purpose, the leads are addressed with relevant information at the right time – appropriate to the phase of the purchase decision in which your potential customer is currently. The entire process is implemented with individually adapted marketing automation.
These are your advantages:
- better qualified leads according to your needs
- less conversion effort by your sales team
- better conversion rate
- better marketing ROI