Vertical emailing

Vertical e-mailings

Inform your target audience

Use our reach

The vertical emailing is an email dispatch about one of our relevant verticals. You use the range of the Business.today Networks and send out a newsletter tailored to your company.

from 3,990,00 €

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Inbound traffic Email Marketing Generate in specifically selected target groups

Large decision maker database

about 1.3 million B2B decision-makers from the verticals in the Business.today Network. Prequalified, selectable and with a uniform taxonomy, e.g. position, function, company size and industry, etc.

Persona targeting

Targeted e-mail dispatch through individual selection of B2B decision-makers based on specific persona and target group definitions .

Tailored email marketing

Individual campaign concepts aligned with your objectives, e.g. specific target group selection, customer templates, A / B testing.

Qualification and quality assurance

Optimal qualification and quality assurance through an automatic check of the campaign for all platforms and e-mail channels before the campaign starts.

Expertise from over 1000 campaigns

Customized campaign concepts through ourexpert advice from email marketing to lead generation to nurturing.

Guaranteed GDPR-compliant data

Legal secruity and risk minimization through data handling and permission management on German servers and according to EU data protection guidelines.

Inform your target group with an individual e-mail campaign

Now configure vertical e-mailing

B2B email marketing with the Leadfactory and the Business.today Network

Efficient Email Marketing with targeted mailings to your desired target group is the basis for your business success.With individual Vertical Emailing campaigns we deliver high-quality B2B traffic to your landing pages and e-commerce offers, quality-assured and GDPR compliant.

Choose that for you matching vertical

Businesstoday-

network.com

To the portal

IT-Management.today

To the portal

Staff-

leiter.today

To the portal

Production

leiter.today

To the portal

Marketing-

leiter.today

To the portal

The product Vertical emailing in detail

product	On Vertical emailing is a simple and quick method to inform the desired target group about news. We send selected content to a total of 250,000 recipients via our relevant verticals. You use the range of the Business.today Networks and send out a newsletter tailored to your company. The sender of the e-mail is a brand of the Business.today Network, the client acts as a campaign sponsor via co-branding.
* Prices / units	Unit price flat rate
Sender brands	Email campaigns are implemented by LeadFactory GmbH’s sister company, the Business.today Network. Sender: businesstodaynetwork.com IT-Management.today Production Manager.today Marketing Manager.today HR manager.today network.today Plus: the client’s brand, ie the campaign sponsor
receiver	Shipping to up to 60,535 recipients, depending on the selected vertical / desired portal
Services of the LeadFactory	Standard services: Setup of the campaign and the campaign components (e-mail template or HTML template of the campaign sponsor) Quality assurance, ie valid company e-mail addresses, availability Shipping testing and quality assurance Basic reporting & final report
Reporting	Dispatch (recipient), recipient technically reached, opener / open rate, clicks / click rate
layout	Variants: BTN standard template Final HTML template of the client (max. 1500 characters, free design of text + image + link, own HTML can be used Header (600 x 250 px) and footer can be freely designed Newsletter creation by Business.today Network / LeadFactory
Specifications	Max. 1500 characters Header 600 x 250 px Logo 200 x 80 px

Target groups, reach and opening rates: Find out more about our Email Marketing Solutions

Download product data sheet

Reach target contacts with your relevant content

Now configure vertical e-mailing

Choose from our offer the right options for your vertical emailing

Multitouch emailing

(defined target group)

from 80 € (CPM / cpm)

Target: You want to send emails with several touchpoints to a defined target group.

Several touchpoints to a defined target group

High contact quality

Individually usable campaign concepts: storytelling, etc.

Tactics: Click on landing page

Channels : Email

Content: Mail text

Configure now

(with target group )

from € 2,990

Target: You want to inform a desired target group about news quickly and easily.

High average performance

Shipping to up to 60,535 recipients

direct access to your target group

Individual layout

Tactics: Click on landing page

Channels : Email

Content: Mail text

Configure now

Standalone emailing

(defined target group)

from 80 € (CPM / cpm)

Target: You want to send an email to your individually selected target group.

Exact, specific target group selection from 1.5 million B2B decision-makers

High contact quality through current and corrected address data

Individual campaign concepts : Target group, intervals, A / B testing, etc.

Tactics: Click on landing page

Channels : Email

Content: Mail text

Configure now

Do you have questions? We have the answers!

What do we need to run an email campaign?

On the one hand you need e-mail addresses with the permission of the owner in order to be able to write to them, these addresses are selected and filtered for you by the Business.today Network and the LeadFactory from our B2B decision-maker database. Second, you need a marketing message with a suitable call-to-action. The content and message should be interesting and useful enough that email recipients can easily read it (otherwise there is a risk that email recipients will revoke their consent). You can deliver your own HTML templates for e-mails or use the templates from the LeadFactory.

What is the difference between vertical mailing and standalone mailing?

Vertical mailing includes sending to all Subscriber of the respective portal. These are mainly B2B decision-makers, but also info @ addresses, freemailer addresses, students, etc. In other words, there is interest in the topics, but a “real” decision-maker role is only available to a certain extent, so the dispatch volume is high .

The multi-touch mailing is sent to high-quality target groups with several touchpoints, ie only business e-mail addresses, only to “real” decision-makers in certain industries and job functions. That’s fewer contacts, but with more precise targeting.

Is vertical mailing also suitable for advertising events?

The mailings are also suitable for events. Basically, our email campaigns bring qualified traffic to a well-defined target group on our customers’ landing pages, which converts accordingly. We have already activated a large number of participants for webinars / events via this channel.

How much time does the implementation take?

Usually expect a lead time of two weeks before mailing and after Order placement. If you have to move fast and your first email marketing campaign isn’t too complicated, you can get started in a week. On the other hand, you should plan three to four weeks in advance for complex projects until all the necessary processes have been configured and tested. Our e-mailing campaigns are usually sent in five to ten batches until the total dispatch volume is reached. This means that shipping takes one to two weeks.

What are the average metrics in email marketing?

Success rates like opening rate and click rate largely depend on the selection of addresses and the marketing message. We usually achieve an open rate of 10-20%. Personalized e-mails with content that is individually tailored to the recipient’s profile and contain valuable content can achieve values of over 20%. The average click rate (ctr) is between 1.5% and 3.5% across all industries and target groups. In this case, too, higher values can be achieved through personalization and individualization (up to 5%).

Can you guarantee a minimum number of leads or registrations?

We do not give an “official” performance guarantee for standalone mailings, as the interest of readers in relation to the topics offered varies considerably. In principle, however, we ensure the following KPIs: opening rate between 12% and 20%, CTR between 1.5% and 5%.

We do not guarantee specific registrations for standalone mailings, but we offer this product: MQL lead .

What does email marketing cost?

We calculate our email campaigns with a contact price in thousands (CPM, TKP), which is determined depending on the target group, selection criteria and dispatch volume. With our e-mailing configurator you can put together your individual campaign and start an offer request: Standalone emailing , Multi-touch emailing .

Satisfied costumers are our best reference

“Thanks to the high quality and quantity of the decision-maker leads in the LeadFactory database, we can now offer our many B2B customers and the market potentials even more targeted, stand-alone newsletter addresses at the highest specialist level.”

Marco proud, Managing Director TripleDoubleU GmbH

“LeadFactory is the best partner for acquiring new customers in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is the first choice. ”

Christine Stumpf, CMO Lupus Labs