Webinar lead

Webinar lead

59,00 

Plus MwSt.
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Marketing Qualified Leads (MQL) with a proven willingness to participate in a webinar. The leads come from the campaign-specific target group and have actively registered for a webinar for the campaign sponsor. The billing unit is the generated amount of valid leads (= cost per lead / CpL).


  • Lead-Konfigurator

    Start your individual lead generation here. Use the configurator to define your target group and the appropriate campaign features and additional services.

  • Please select the target group you mainly want to address.

    Please name your special target groups or functional areas that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please name your specific positions or job titles that you mainly want to target. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please select your preferred company size (by employees). For a specific size definition, please click on "Specific company size".

    Bitte nennen Sie Ihre spezielle Unternehmensgröße, die Sie hauptsächlich ansprechen wollen. Bei speziellen Zielgruppen ist das Angebot freibleibend, d.h. im weiteren Verlauf können sich die Preise ändern. 

    Please select the industry sectors you mainly want to address.

    Bitte nennen Sie Ihre speziellen Branchen, die Sie hauptsächlich ansprechen wollen. Bei speziellen Zielgruppen ist das Angebot freibleibend, d.h. im weiteren Verlauf können sich die Preise ändern. 


  • Webinar-Features


  • Campaign Data

    Specific Lead-Format

    Service

    Lead intelligence setup & implementation of your lead generation campaign: collection of campaign assets (marketing content, images, logos), emailing, landing page, implementation of the lead gen. concept, channel setup, dispatch control, quality assurance, campaign optimization, handover of leads.


    To finish, please select the preferred lead volume.

    If you have any questions, please do not hesitate to contact your sales manager or our sales team: +49 40 3 28 90 52-330, [email protected]

Description

Start the customer dialogue with qualified webinar contacts

Webinar leads are Marketing Qualified Leads (MQL) who fit the campaign-specific target group and who have actively registered to participate in a campaign sponsor’s webinar. You have actively given your declaration of consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.

How you benefit from webinar leads

  • Additional potential for the position Top-of-the-Funnel (TOFU) in the sales funnel
  • Long-term effect via multichannel content marketing
  • Large amount of Sales opportunities that are further processed by marketing and sales
  • Digital outbound lead generation as ideal addition for your inbound measures

Webinar services

  • Webinar-PRO STANDARD
    • Generation of webinar registrants
    • Reminder emails up to the appointment (max. 2)
    • Follow-up emails with webinar presentation or link to on-demand video
    • Webinar hosting and moderation by the campaign sponsor.
  • Webinar-PRO PLUS
    • PRO STANDARD plus
    • Webinar hosting and moderation by LeadFactory
    • Post-production for on-demand video
    • Detailed webinar reporting
    • Documentation of the live survey (optional)

B2B lead generation with the LeadFactory and the Business.today Network

An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.

Services of the LeadFactory

  • Identification of the target group based on the LeadFactory B2B database
  • Activation of the target group via multichannel content marketing campaign
  • Campaign setup in Leadtelligence
  • Editing and layout of the campaign components such as e-mail, landing page, sponsored post, incl. Approval by the campaign sponsor
  • Campaign quality assurance
  • Implementation of the campaign across all channels
  • Qualification of the generated leads, quality assurance and handover of the webinar leads

Additional information

Funnel position

TOFU (top-of-the-funnel)

Lead type

Marketing Qualified Lead (MQL)

tactics

Content marketing

LeadFactory webinar services

Webinar-PRO STANDARD:
– Generation of notifiers
– Max. 2 x reminder emails
– Webinar hosting and moderation by campaign sponsor
– Follow-up emails with webinar presentation or link to on-demand video

Special services from the LeadFactory

Webinar-PRO PLUS:
– PRO STANDARD +
– Webinar hosting and moderation by LeadFactory
– Post-production for on-demand video
– Detailed webinar reporting and live survey (optional)

record

Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), email address, possibly telephone number

Level of interest

The willingness to participate in a webinar has been proven. The level of interest is secondary with this type of lead.

letter of acceptance

E-mail permission is available. The lead can be reminded of the appointment by e-mail before the webinar and be provided with information from the webinar afterwards.

After the handover

Sales, possibly in cooperation with marketing, has the task of further processing the leads, as this is a personal contact with potential customers.

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