Description

Gain GDPR-compliant leads with your specialist presentation

B2B lead generation with the LeadFactory and the Business.today Network

An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.

Web conferencing Leads are Marketing Qualified Leads (MQL) that are gained in the course of a web conference. The leads fit your specific target group and, by actively registering, have signaled their willingness to take part in a web conference where you are giving a presentation as a campaign sponsor or are a sponsor. The leads have actively given their consent for the campaign sponsor to contact them again. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.

Your advantages:

• Additional potential for the Middle-of-the-Funnel (MIFU) position in the sales funnel
• Long-term effect via multichannel content marketing
• Large amount of Sales opportunities that are further processed by marketing and sales
• Digital outbound lead generation as ideal addition for your inbound measures
• At least 100 leads from the respective Event vertical

Web conferencing services

SPEAKER package

• 20-30 minutes Speaker slot
• Placement of your logo (participant communication, event page, lead generation)
• Mention by name in communication with participants
• Newsletter seeding Your presentation in the relevant topic newsletter (IT management, HR, production, marketing)
• On-demand participants, ie placement of your presentation in the vertical content hub and on the event page
• Awareness packages
  • Additional seeding of your presentation in Business.today Network (Verticals depending on affinity: IT , production , marketing , MR )
  • Additional seeding of your presentation in Partner network (Verticals depending on the affinity: IT, production, marketing, HR)
  • Additional seeding of your presentation via B2B social media , e.g. LinkedIn, Xing, YouTube

SPONSORING package

• Placement of your logo (participant communication, event page, lead generation)
• Mention by name in communication with participants
• Marketing qualified leads (product interest + business card + declaration of consent)

Services of the LeadFactory

• Providing the information : Using the webinar agenda, we collect all information about your lecture content and speakers, including graphics and images
• Creation of the event page : With your information, we create a professional event page for marketing and participant acquisition (e.g. Events at IT-Management.today )
• Lead generation : We draw attention to your event through our large specialist network and generate participants. We use our entire spectrum of marketing channels, such as display ads, specialist articles, social media campaigns, newsletters and solo mailings, as well as our first-class decision-maker database (1.3 million B2B decision-makers in DACH)
• Dry run : We will familiarize you with the exact procedure and the technology of the WebConference
• Your live performance : On the day of the event, present your lecture live in front of the participants (using a presentation or optionally with a webcam)
• Your leads : After the live event has ended, you will receive the data from all participants in the conference. The participants and those who stayed away will then receive the recording of the conference by e-mail