3.900,00 €
The aim of the workshop is to set up a high-performance lead management process , which should contribute positively to existing and future sales activities of the customer company. The following modules are processed:
The billing unit is the Discovery Workshop as a flat rate.
goal
The aim of the workshop is to set up a high-performance lead management process that should contribute positively to existing and future sales activities of the customer company. In particular, a concept should first be developed that should deal with the following modules:
| Module 1: Conception of lead management |
Component 0: Central cornerstones and goals of lead management |
| Overall, how many leads does sales need per salesperson per month? |
| Which sources do the leads come from (sales partners, web inquiries, lead generation)? |
| How many NEW leads does the customer need per month? |
| How and with what content can these leads be generated? |
| Question: Are the existing contact details sufficient or are additional customer potentials required? |
Component 1: Market and target groups |
| Market and customer segmentation |
| Target customer groups (Tier 1, Tier 2, Tier 3) |
| Definition of buyer personas |
| Determination of market size |
| Building block 2: data analysis |
| Status of customer data |
| Stand Prospects |
| State of data quality |
| Status of internal data potential of the customer rating |
| Question: How much new data does the customer need and where does it come from? |
Building block 3: processes |
| Data selection (customer groups) |
| Campaign management (mailings, invitations, postings, landing pages, content hubs) |
| Lead preparation / scoring |
| Handover towards Marketing Automation / CRM Systems |
| Lead types (MQL, SQL, appointments, webinars, events) |
| Question: Are the existing lead management processes sufficient or is there a need for readjustment? |
Component 4: content management |
| Contents and formats (brochures, white papers, studies, market data) |
| Content creation, preparation and distribution (texts, graphics, visualization) |
| Question: Is the existing content sufficient or is there a need for readjustment? |
Conceptual format
The contents are developed in workshops and documented in a compact presentation of the results.
Concept period
The starting time for the conceptual workshop will be agreed together.
Traveling expenses: Travel costs for flights (economy) / train journeys (1st class) / rental cars (golf class) / hotels (standard business hotel) are charged separately incl. VAT be invoiced.
Payment terms: 30% after placing the order. The balance is due 10 working days after completion of the project.
The offer is non-binding and does not include VAT. The General Terms and Conditions of LeadFactory GmbH apply, which are available online at www.leadfactory.com/agb can be viewed.
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