Discovery workshop

3.900,00 

Plus MwSt.
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The aim of the workshop is to set up a high-performance lead management process , which should contribute positively to existing and future sales activities of the customer company. The following modules are processed:

  • Module 0: Central cornerstone and goal e of lead management
  • Module 1: Market and target groups
  • Module 2: Data analysis
  • Module 3: Processes
  • Module 4: Content management

The billing unit is the Discovery Workshop as a flat rate.

Description

goal

The aim of the workshop is to set up a high-performance lead management process that should contribute positively to existing and future sales activities of the customer company. In particular, a concept should first be developed that should deal with the following modules:

Module 1: Conception of lead management

Component 0: Central cornerstones and goals of lead management
Overall, how many leads does sales need per salesperson per month?
Which sources do the leads come from (sales partners, web inquiries, lead generation)?
How many NEW leads does the customer need per month?
How and with what content can these leads be generated?
Question: Are the existing contact details sufficient or are additional customer potentials required?

Component 1: Market and target groups
Market and customer segmentation
Target customer groups (Tier 1, Tier 2, Tier 3)
Definition of buyer personas
Determination of market size
Building block 2: data analysis
Status of customer data
Stand Prospects
State of data quality
Status of internal data potential of the customer rating
Question: How much new data does the customer need and where does it come from?

Building block 3: processes
Data selection (customer groups)
Campaign management (mailings, invitations, postings, landing pages, content hubs)
Lead preparation / scoring
Handover towards Marketing Automation / CRM Systems
Lead types (MQL, SQL, appointments, webinars, events)
Question: Are the existing lead management processes sufficient or is there a need for readjustment?

Component 4: content management
Contents and formats (brochures, white papers, studies, market data)
Content creation, preparation and distribution (texts, graphics, visualization)
Question: Is the existing content sufficient or is there a need for readjustment?

Conceptual format

The contents are developed in workshops and documented in a compact presentation of the results.

Concept period

The starting time for the conceptual workshop will be agreed together.

Traveling expenses: Travel costs for flights (economy) / train journeys (1st class) / rental cars (golf class) / hotels (standard business hotel) are charged separately incl. VAT be invoiced.

Payment terms: 30% after placing the order. The balance is due 10 working days after completion of the project.

The offer is non-binding and does not include VAT. The General Terms and Conditions of LeadFactory GmbH apply, which are available online at www.leadfactory.com/agb can be viewed.

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