Multi-touch emailing

Multi-touch emailing

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Multi-touch e-mailing means sending e-mails to a defined target group with several touchpoints. The interested recipients are directed to a landing page of the client. The billing unit is the number of emails sent (TKP).


  • E-Mailing Configurator

    Start your individual e-mailing campaign here. Use the configurator to define your target group, as well as the appropriate campaign features and additional services.

  • Please select the target group you mainly want to address.

    Please name your special target groups or functional areas that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please state your specific positions or job titles that you mainly want to address. For specific target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please choose your preferred company size (by employees). For a specific size definition, please click on "Specific company size".

    Please state your specific company size that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please choose the industry you mainly want to address.

    Please name your specific industries that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 


  • Multitouch-Features

    Email Management: All recipients receive 2 or more emails each with different content. 

    Email Management: All recipients receive 2 or more emails each with different content. 


  • E-Mailing Campaign Features

    Proven standard template of the Business.today Network. 

    Final template of the client in HTML, quality assurance by Business.today Network.

    LeadFactory/Business.today Network creates the email layout: briefing by the client, max. 2 correction runs.


  • E-Mail Management


    Finally, please select the preferred sending volume.

    Sending volume in 1000' sections, e.g. 50 = 50,000 recipients. 

    If you have any questions, please contact your sales manager or our sales team at any time: +49 40 3 28 90 52-330, [email protected].

Description

Increase the engagement of your target group for your products and services

On Multi-touch emailing is an e-mail sent to a defined target group that has been selected by a specific filter in the LeadFactory decision-maker database. The email provides compact information on the client’s solutions and news and directs interested recipients to a landing page. The recipients will receive at least two emails with different contents. The sender of the e-mail is a brand of Business.today Network , the client acts as a campaign sponsor via co-branding.

Your advantages of multi-touch e-mailing

  • Exact, specific target group selection from 1.5 million B2B decision-makers
  • High contact quality through current and corrected address data
  • Individual campaign concepts : Storytelling, opener targeting
  • Premium service through fast and professional implementation and advice

variants

  • “Storytelling”: eg 3 mailings with 3 different e-mailings (cascades).
  • “Reactor targeting”: eg 3 mailings with targeting to e-mail opener + activation.

Services of the LeadFactory

  • Identification of the target group based on the LeadFactory B2B database.
  • Setup of the campaign and the campaign components (e-mail template or HTML template of the campaign sponsor).
  • Quality assurance, ie valid company e-mail addresses, availability.
  • Shipping testing and quality assurance.
  • Reporting & final report.

Optional services: Full-service e-mailing (registration lead)

  • Standard services +
  • Landing page creation (optional)
  • Registration process (double opt-in, no lead guarantee)
  • Lead management, ie quality assurance and qualification
  • Lead reporting
  • Billing by cost-per-registration (CpR)

Additional information

tactics

Email Marketing

Branding

E-mail campaigns are implemented by the Business.today Network (sister company of B2B LeadFactory GmbH). Sender: IT-Management.today, Production Manager.today, Marketing Manager.today, Personnel Manager.today. Plus: the client's brand, ie the campaign sponsor

variants

"Storytelling": eg 3 mailings with 3 different e-mailings (cascades).
"Opener targeting": eg 3 mailings with targeting on e-mail openers + activation.

Services

Identification of the target group based on the LeadFactory B2B database.
Setup of the campaign and the campaign components (e-mail template or HTML template of the campaign sponsor).
Quality assurance, ie valid company e-mail addresses, availability.
Shipping testing and quality assurance.
Reporting & final report.

Optional services

Full service e-mailing (registration lead):
Standard services + landing page creation (optional), registration process (double opt-in, without lead guarantee), lead management, i.e. quality assurance and qualification, lead reporting, billing via cost-per-registration (CpR)

Reporting

Dispatch (recipient), recipient technically reached, opener / open rate, clicks / click rate.

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