Whitepaper lead

Whitepaper lead

59,00 

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Marketing Qualified Leads (MQL) with an initial proven interest in the topic. The leads come from the campaign-specific target group and have actively received a whitepaper from the campaign sponsor. The billing unit is the generated amount of valid leads (= cost per lead / CpL).


  • Lead-Konfigurator

    Start your individual lead generation here. Use the configurator to define your target group and the appropriate campaign features and additional services.

  • Please select the target group you mainly want to address.

    Please name your special target groups or functional areas that you mainly want to address. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please name your specific positions or job titles that you mainly want to target. For special target groups, the offer is subject to change, i.e. prices may change in the further course. 

    Please select your preferred company size (by employees). For a specific size definition, please click on "Specific company size".

    Bitte nennen Sie Ihre spezielle Unternehmensgröße, die Sie hauptsächlich ansprechen wollen. Bei speziellen Zielgruppen ist das Angebot freibleibend, d.h. im weiteren Verlauf können sich die Preise ändern. 

    Please select the industry sectors you mainly want to address.

    Bitte nennen Sie Ihre speziellen Branchen, die Sie hauptsächlich ansprechen wollen. Bei speziellen Zielgruppen ist das Angebot freibleibend, d.h. im weiteren Verlauf können sich die Preise ändern. 


  • Lead Generation Features

    Content-Creation

    Optionally, your marketing content can be created by the Business.today Network and the B2B LeadFactory - to do so, please also select the product Content-Creation. 

    Lead Transfer

    LeadFactory Standard: XLS, CSV und alle gängigen CRM- bzw. Marketing-Automation-Tools außer Convertr, Integrate oder m-sights.

    LeadFactory Standard: XLS, CSV and all common CRM or marketing automation tools except Convertr, Integrate or m-sights.


  • Campaign Management

    *Service

    Lead intelligence setup & implementation of your lead generation campaign: collection of campaign assets (marketing content, images, logos), emailing, landing page, implementation of the lead gen. concept, channel setup, dispatch control, quality assurance, campaign optimization, handover of leads.


    To finish, please select the required lead volume.

    If you have any questions, please do not hesitate to contact your sales manager or our sales team: +49 40 3 28 90 52-330, [email protected].

Description

Fill your pipeline with qualified prospects from your target audience

White-paper leads are Marketing Qualified Leads (MQL) who fit the campaign-specific target group and who have signaled an initial interest in the White-paper topic by downloading a White-paper. You have actively given your consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.

These are your benefits of whitepaper leads

  • Additional potential for the position Top-of-the-Funnel (TOFU) in the sales funnel
  • Long-term effect via multichannel content marketing
  • Large amount of Sales opportunities that are further processed by marketing and sales
  • Digital outbound lead generation as ideal addition for your inbound measures

B2B lead generation with the LeadFactory and the Business.today Network

Efficient lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.

Additional information

Lead type

Marketing Qualified Lead (MQL)

Funnel position

TOFU (top-of-the-funnel)

tactics

Content marketing

Channels

E-mail, native ads, newsletter ads, sponsored mail, optional: telemarketing

Marketing content

Whitepaper (supplied by the campaign sponsor, optional: content creation whitepaper)

Services of the LeadFactory

Identification of the target group based on the LeadFactory B2B database.
Activation of the target group via multichannel content marketing campaign (incl. Campaign setup in lead telligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance).
Implementation of the campaign across all channels.
Qualification of the generated leads, as well as quality assurance and handover of the leads.

Special services from the LeadFactory

Whitepaper check regarding layout, marketing message, call-to-action

record

Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), email address, possibly telephone number

Level of interest

There is initial interest, but tends to be more in the topic than in specific products or providers.

letter of acceptance

E-mail permission is available. The lead is interested in receiving further information by email. In the status of the first information gathering, telephone contact is generally undesirable.

Nurturing with the lead owner

Marketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.

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