Editorial, layout and production of a white paper in connection with a content marketing or lead generation campaign. The whitepaper is created by LeadFactory and the editorial team of the Business.today Network.
Marketing content in the form of editorial content arouse interest among decision-makers, create an optimal environment for dialogue and initiate the sales process.We create for you topic-specific marketing content (e.g. Whitepaper creation ) in connection with content marketing and lead generation campaigns. Our service is based on a detailed briefing as well as relevant data and information provided by the client.
Advantages of white paper creation
- High quality marketing content and Basis for high quality leads
- Visible competence and credibility of the customer through high utility value for the target group
- Great utility thanks to professional editing and a tried and tested layout
- Competence effect through facts, data, statistics and charts
- Target group-specific information , Assistance and arguments
- Viral effect through sharing option for the B2B social media channel
More content formats
Services of the LeadFactory
- Editorial management by the editorial team of Business.today Network
- Briefing discussion with a specialist editor and layouter (max. 3 x via web conference or telephone)
- Editing, layout and production
- Approval by placing the order incl. Max. 2 correction runs
- Rights of use go with the handover to the client
Argumentative specialist article incl. Title, teaser, conclusion. Layout and editing for a text incl.
Text with 1,500 to max. 2,000 words and max. 6 pages
Max. 3 x briefing (web conference or telephone) with a specialist editor and layouter