Whitepaper lead2021-03-03T18:23:53+01:00

Whitepaper Lead

Fill your pipeline with

qualified prospects

With whitepaper Leads, you receive Marketing Qualified Leads (MQL) who fit your campaign-specific target group and have signaled an initial interest in your whitepaper topic by downloading a whitepaper.

from 59,00 € Cost per Lead

Configure now
Whitepaper lead

Efficient lead generation across all digital channels. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads

Own your Lead Generation by configuring your whitepaper lead campaign individually

Configure your whitepaper lead campaign now

B2B Lead Generation with the Leadfactory and the Business.today Network

An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual Content Marketing Campaigns to Multichannel lead generation we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and GDPR compliant.

Choose the optimal target group for your solutions

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IT management decision-maker
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HR decision-maker
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Manufacturing decision-maker
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Marketing decision-maker
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Logistics decision-maker
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others on request

Whitepaper-Lead in detail

Product descriptionMarketing Qualified Lead (MQL) , with an initial interest in the topic. The leads come from the campaign-specific target group and have actively received a whitepaper from the campaign sponsor.
Funnel positionTOFU (top-of-the-funnel)
BillingCost per lead (CpL)
ChannelsE-mail, native ads, newsletter ads, sponsored post, optional: telemarketing
Services of the LeadFactory
  • Identification of the target group based on the LeadFactory B2B database
  • Activation of the target group via multichannel content marketing campaign (including campaign setup in lead intelligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance)
  • Campaign execution across all channels
  • Qualification of the generated leads, as well as quality assurance and handover of the leads
Optional services from the LeadFactory
  • Qualifying questions (BANT)
  • Account-Base Marketing (ABM) / Blacklist / Whitelist
  • Special target groups on request
  • Special lead export formats and exports in platforms (Convertr, Msight, Integrate)
  • Call-to-Action
Record in CRM quality
  • Lead: Salutation, first name, last name, job title, position / function, telephone number, personalized e-mail address (exclusively company domains – no freemailers), social media account (if available)
  • Company: Name, company name, company e-mail, website, address, industry, company size
Level of interestA Marketing Qualified Lead has an interest in further communications, regarding a company’s products or services.
Declaration of consentA declaration of consent is available. The lead is interested in receiving further information about the products and services or the company, by email or by telephone.
After the handoverMarketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.
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Learn more about Lead generation and content marketing with the Leadfactory

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Reach the right contacts with the right content

Configure the whitepaper lead campaign now

This is how it works: Increase your sales success

by simplifying your marketing efforts

Expertenberatung 1. Beratung von Experten
Profitieren Sie vom Fachwissen unserer erfahrenen Experten. Wir begleiten Sie bei der Formulierung ihrer Contentmarketing-Strategie, bei der Zielsetzung Ihrer Kampagne, der Erstellung der Inhalte, der Steuerung und dem Controlling. Auf Wunsch übernehmen wir für Sie das Steuer und Sie schauen uns ganz genau über die Schulter.

Leadfactory Expertenberatung Mehr erfahren 1 Campaigning 1 Leadgenerierung 1 Monitoring 1
Kampagnenerstellung 2. Kampagnenerstellung und -steuerung
Erstellen Sie Ihre Kampagne bequem und ohne Programmierkenntnisse auf unserer Plattform. Sie benötigen kein Vorwissen, wir leiten Sie intuitiv durch die Module, Schritt für Schritt. Mailing, Landingpage, Postings in Newsportale, Empfehlungen in Social Networks. Steuern sie zentral und gewinnen Sie Zeit durch den hohen Automatisierungsgrad unserer Plattform.

Leadfactory Kampagnenerstellung Mehr erfahren 1 1 Campaigning 1 Leadgenerierung 1 Monitoring
Leadgenerierung 3. B2B-Leadgenerierung
Messbare Ergebnisse bekommen Sie in Form von durchqualifizierten B2B-Leads für Ihren Vertrieb. Alle relevanten Informationen zu einem Ansprechpartner, die Sie brauchen, um im Vertrieb gut vorbereitet zu sein für die direkte Kontaktaufnahme. Fachbereich, Entscheiderlevel, Unternehmensgröße, Branche, Budgethöhe und Investitionszeitraum sind für die meisten unserer Kunden wichtige Lead-Kennzeichen.

Leadfactory Leadgenerierung Mehr erfahren 1 1 Campaigning 1 Leadgenerierung 1 Monitoring
Monitoring 4. Monitoring und Reporting
Überwachen Sie alle Kampagnenschritte in jeder Phase. Mit unseren Reportings und Analysen sind Sie immer auf dem neusten Stand. Schauen Sie live in den Status Ihrer Kampagne und steuern Sie nach, wenn es nötig ist. Vergleichen Sie Ihre Kennzahlen, mit denen ähnlicher Kampagnen. Schalten Sie Publikationskanäle hinzu, erweitern Sie die Zielgruppen oder versenden Sie Nachfass-Mailings. Alles haben wir für Sie übersichtlich aufbereitet.
Mehr erfahren 1 1 Campaigning 1 Leadgenerierung 1 Monitoring Leadfactory Monitoring

Choose the right package for your lead generation from our offer

Do you have questions? We have the answers!

There is no risk for the customer, as he only has to pay for the number of leads that follow his briefing.

We need about 30 working days to generate 100 leads per campaign. For the campaign setup and coordination with the customer, we estimate approx. 10 working days.

We require compelling content to execute content marketing driven lead generation. If you don’t have any whitepapers written out, we can help you create good content with our BTN editorial team.

Yes, the process and the consents are monitored by our external data protection officer. Basically, we deliver the generated leads with all permissions to use the prospect data for our customers.

No, your inquiry is initially completely non-binding. Only when the offer has been checked and signed by you, the order is placed with us.

Parallel to the on going campaign, you can also book a Sponsored Post on our vertical that matches the target group ( marketingleiter.today ; IT-Management.today ; business.today Network ; HR manager.today and Production Manager.today ). In this way, you generate additional attention and consequently further leads.

Satisfied costumers are our best reference

Referenz Marco Stolze

“Thanks to the high quality and quantity of the decision-maker leads in the LeadFactory database, we can now offer our many B2B customers and the market potentials even more targeted, stand-alone newsletter addresses at the highest specialist level.”

Marco proud, Managing Director TripleDoubleU GmbH
Referenz Christine Stumpf

“LeadFactory is the best partner for acquiring new customers in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is the first choice. ”

Christine Stumpf, CMO Lupus Labs
Referenz Wolfang Tittmar

“We work together with the lead factory on address and lead generation. Performance and results convince us again and again. ”

Wolfgang Tittmar, Marketing Manager, Truphone Germany

Take a look at oursreference campaigns

Request an online consultation now

Would you like to learn more about our processes and tools and know exactly how you can use LeadFactory for yourself and your work in a targeted manner? We will be happy to explain this to you in a free consultation!

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