Marketing Qualified Leads (MQL) with the willingness to participate in an event or a trade fair. The leads come from the campaign-specific target group and have actively registered with the campaign sponsor for an event / trade fair and accepted an incentive. The billing unit is the generated amount of valid leads (= cost per lead / CpL).
Meet your target group at relevant events
Event leads are Marketing Qualified Leads (MQL) who fit the campaign-specific target group and who have actively signaled their willingness to take part in an appointment with the campaign sponsor during a trade fair. You have actively given your consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.
These are your advantages of the event lead
- Long-term effect via multichannel content marketing
- Additional potential for the Middle-of-the-Funnel (MIFU) position in the sales funnel
- Sales opportunities which are processed further through marketing and direct sales contact
- Digital outbound lead generation for parallel inbound lead generation
B2B lead generation with the LeadFactory and the Business.today Network
Efficient lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.
Content marketing & lead generation
Cost per lead (CPL)
Marketing Qualified Lead (MQL)
E-mail, native ads, newsletter ads, sponsored mail, optional: telemarketing
Trade fair incentives, e.g. trade fair ticket, trade fair event ticket, consumption voucher, competition, etc.
|Services of the LeadFactory|
Identification of the target group based on the LeadFactory B2B database.
|Special services from the LeadFactory|
Invitation service by email
Salutation, surname, first name, position / function, company, address, country, industry, company size (employee), email address, possibly telephone number
|Level of interest|
The willingness to participate in an appointment is proven. The level of interest is secondary with this type of lead.
|letter of acceptance|
E-mail and telephone permission are available. The lead can be contacted in preparation for the event or afterwards by email and phone.
|Nurturing with the lead owner|
Sales is usually the department that handles appointment leads, as it is a face-to-face contact with potential customers