{"id":26392,"date":"2021-10-19T15:19:45","date_gmt":"2021-10-19T14:25:23","guid":{"rendered":"https:\/\/www.leadfactory.com\/discovery-workshop\/"},"modified":"2021-10-19T15:25:23","modified_gmt":"2021-10-19T14:25:23","slug":"discovery-workshop-2","status":"publish","type":"product","link":"https:\/\/www.leadfactory.com\/en\/produkt\/discovery-workshop-2\/","title":{"rendered":"Discovery workshop"},"content":{"rendered":"

goal <\/strong><\/p>\n

The aim of the workshop is to set up a high-performance lead management process that should contribute positively to existing and future sales activities of the customer company. In particular, a concept should first be developed that should deal with the following modules:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Module 1: Conception of lead management<\/strong><\/td>\n<\/tr>\n

\nComponent 0: Central cornerstones and goals of lead management<\/strong><\/td>\n<\/tr>\n
Overall, how many leads does sales need per salesperson per month?<\/td>\n<\/tr>\n
Which sources do the leads come from (sales partners, web inquiries, lead generation)?<\/td>\n<\/tr>\n
How many NEW leads does the customer need per month?<\/td>\n<\/tr>\n
How and with what content can these leads be generated?<\/td>\n<\/tr>\n
Question: Are the existing contact details sufficient or are additional customer potentials required?<\/em><\/td>\n<\/tr>\n

\nComponent 1: Market and target groups<\/strong><\/td>\n<\/tr>\n
Market and customer segmentation<\/td>\n<\/tr>\n
Target customer groups (Tier 1, Tier 2, Tier 3)<\/td>\n<\/tr>\n
Definition of buyer personas<\/td>\n<\/tr>\n
Determination of market size<\/td>\n<\/tr>\n
Building block 2: data analysis<\/td>\n<\/tr>\n
Status of customer data<\/td>\n<\/tr>\n
Stand Prospects<\/td>\n<\/tr>\n
State of data quality<\/td>\n<\/tr>\n
Status of internal data potential of the customer rating<\/td>\n<\/tr>\n
Question: How much new data does the customer need and where does it come from?<\/em><\/td>\n<\/tr>\n

\nBuilding block 3: processes<\/strong><\/td>\n<\/tr>\n
Data selection (customer groups)<\/td>\n<\/tr>\n
Campaign management (mailings, invitations, postings, landing pages, content hubs)<\/td>\n<\/tr>\n
Lead preparation \/ scoring<\/td>\n<\/tr>\n
Handover towards Marketing Automation \/ CRM Systems<\/td>\n<\/tr>\n
Lead types (MQL, SQL, appointments, webinars, events)<\/td>\n<\/tr>\n
Question: Are the existing lead management processes sufficient or is there a need for readjustment?<\/em><\/td>\n<\/tr>\n

\nComponent 4: content management<\/strong><\/td>\n<\/tr>\n
Contents and formats (brochures, white papers, studies, market data)<\/td>\n<\/tr>\n
Content creation, preparation and distribution (texts, graphics, visualization)<\/td>\n<\/tr>\n
Question: Is the existing content sufficient or is there a need for readjustment?<\/em><\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Conceptual format <\/span><\/b><\/p>\n

The contents are developed in workshops and documented in a compact presentation of the results. <\/span><\/p>\n

<\/span><\/b>Concept period <\/span><\/b><\/p>\n

The starting time for the conceptual workshop will be agreed together.<\/span><\/p>\n

Traveling expenses:<\/strong> Travel costs for flights (economy) \/ train journeys (1st class) \/ rental cars (golf class) \/ hotels (standard business hotel) are charged separately incl. VAT be invoiced.<\/p>\n

Payment terms:<\/strong> 30% after placing the order. The balance is due 10 working days after completion of the project.<\/p>\n

The offer is non-binding and does not include VAT. The General Terms and Conditions of LeadFactory GmbH apply, which are available online at www.leadfactory.com\/agb<\/a> can be viewed.<\/p>\n","protected":false},"excerpt":{"rendered":"

The aim of the workshop is to set up a high-performance lead management process<\/strong> , which should contribute positively to existing and future sales activities of the customer company. The following modules are processed:<\/p>\n