{"id":24662,"date":"2021-02-14T23:20:01","date_gmt":"2021-02-14T21:20:01","guid":{"rendered":"https:\/\/wordpress.leadfactory.com\/vertical-emailing\/"},"modified":"2026-09-24T10:41:31","modified_gmt":"2026-09-24T08:41:31","slug":"vertical-e-mailing-2","status":"publish","type":"product","link":"https:\/\/www.leadfactory.com\/en\/produkt\/vertical-e-mailing-2\/","title":{"rendered":"Vertical emailing"},"content":{"rendered":"

Inform your target group with an individual vertical newsletter<\/span><\/h1>\n

On Vertical emailing<\/a> is a quick and easy way to inform the desired target group about news. We send selected content to a total of up to 250,000 recipients via 5 relevant verticals. You use the range of the Business.today Networks<\/a> and send out a newsletter tailored to your company.<\/p>\n

These are the advantages of vertical emailing for you<\/h2>\n
    \n
  • High average performance<\/li>\n
  • Access to up to 250,000+ specialists and managers<\/li>\n
  • Relevant target group<\/li>\n
  • Individual images and texts<\/li>\n
  • Assistance with the layout design.<\/li>\n<\/ul>\n

    Direct access to your target group<\/h3>\n

    Not only size, but also quality and relevance are decisive. Because newsletters should effectively support the achievement of your marketing \/ sales goals. With a newsletter, our customers can reach up to 50,000+ specialists and managers, depending on the target group. This will secure the attention of the market, attract participants for your (online \/ offline) events, market whitepapers and present new projects.<\/p>\n

    Your target group: B2B decision-makers<\/h3>\n

    With high-quality newsletters, sent through one of our verticals, you as an advertising customer can reach your B2B decision-makers in large companies and SMEs, primarily managing directors, project managers, department heads and authorized signatories. With us, you can address business-oriented target groups very precisely and benefit from the experience of our editorial team.<\/p>\n

    Data & facts<\/h3>\n

    The success of a vertical e-mail depends on its content. Valuable and well-prepared content, such as useful white papers or free offers, pave the way to your successful newsletter.<\/p>\n

    Key performance indicators:<\/p>\n

      \n
    • Open rate: between 15% and 25%<\/li>\n
    • Click rate (CTR): between 5% and 15%<\/li>\n<\/ul>\n

      Decision-maker level:<\/p>\n

        \n
      • Management ~ 50%<\/li>\n
      • Head of department ~ 20%<\/li>\n
      • Department and project management ~ 20%<\/li>\n
      • Expert decision maker ~ 10%<\/li>\n
      • Companies: Large companies, international medium-sized companies, medium-sized companies, SMEs<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Vertical emailing through one of the five B2B specialist portals of the Business.today Network (Business.today Network, IT-Management.today, Personalleiter.today, Marketingleiter.today, Produktionsleiter.today). Up to 250,000 recipients reachable across multiple verticals; individual newsletters reach 50,000+ specialists and managers. Fixed price per send: 3,990 euros.<\/p>\n","protected":false},"featured_media":24663,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"product_brand":[],"product_cat":[655,656],"product_tag":[686,685,687,688,689,684],"class_list":["post-24662","product","type-product","status-publish","has-post-thumbnail","product_cat-content-seeding-en","product_cat-e-mailing-en","product_tag-b2b-marketing-en","product_tag-customer-acquisition","product_tag-leadfactory-en","product_tag-mailing-en","product_tag-newsletter-en","product_tag-newsletter-mailing-en","tm-has-options","first","instock","downloadable","virtual","taxable","purchasable","product-type-simple"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t