{"id":24656,"date":"2020-04-02T08:30:37","date_gmt":"2021-02-14T21:19:58","guid":{"rendered":"https:\/\/wordpress.leadfactory.com\/marketing-qualified-lead-mql\/"},"modified":"2024-04-02T09:54:47","modified_gmt":"2024-04-02T07:54:47","slug":"marketing-qualified-lead-mql-2","status":"publish","type":"product","link":"https:\/\/www.leadfactory.com\/en\/produkt\/marketing-qualified-lead-mql-2\/","title":{"rendered":"Marketing Qualified Lead (MQL)"},"content":{"rendered":"<h1><span style=\"color: #1f99d6;\">Strengthen your sales pipeline with qualified prospects from your target group<\/span><\/h1>\n<p><span style=\"color: #000000;\">M<\/span>arketing qualified leads (MQL) are leads that fit the campaign-specific target group and that are obtained by downloading marketing content (e.g.<a href=\"https:\/\/www.leadfactory.com\/ressourcen\/whitepaper\/\"> Whitepaper<\/a> ) have indicated an initial interest in a specific campaign topic. You have actively given your consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.<\/p>\n<p><a href=\"https:\/\/www.leadfactory.com\/en\/our-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">Details can be found on our product pages.<\/a><\/p>\n<h2><strong>These are your advantages of Marketing Qualified Leads<\/strong><\/h2>\n<ul>\n<li><strong>Additional potential<\/strong> for the position Top-of-the-Funnel (ToFu) in the sales funnel<\/li>\n<li><strong>Long-term<\/strong> effect via multichannel content marketing<\/li>\n<li>Large amount of<strong> Sales opportunities<\/strong> that are further processed by marketing and sales<\/li>\n<li>Digital outbound lead generation as <strong>ideal addition<\/strong> for your inbound measures<\/li>\n<\/ul>\n<h2><strong>B2B lead generation with the LeadFactory and the<a href=\"https:\/\/www.btn-media.com\/\"> Business.today Network<\/a><\/strong><\/h2>\n<p>Efficient lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads &#8211; customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Qualified Leads (MQL) with an initial proven interest in the topic. The leads come from the campaign-specific target group and have actively selected and read a whitepaper from the campaign sponsor. The billing unit is the generated amount of valid leads (= cost per lead \/ CpL).<\/p>\n","protected":false},"featured_media":24547,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"product_cat":[652],"product_tag":[669,675,676],"class_list":["post-24656","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-leadgeneration","product_tag-lead-generation","product_tag-marketing-qualified-leads-en","product_tag-mql-en","tm-has-options"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product\/24656"}],"collection":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/comments?post=24656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/media\/24547"}],"wp:attachment":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/media?parent=24656"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product_cat?post=24656"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product_tag?post=24656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}