{"id":24654,"date":"2020-03-31T14:50:48","date_gmt":"2021-02-11T14:46:52","guid":{"rendered":"https:\/\/wordpress.leadfactory.com\/basis-lead\/"},"modified":"2021-02-11T15:50:40","modified_gmt":"2021-02-11T14:50:40","slug":"base-lead","status":"publish","type":"product","link":"https:\/\/www.leadfactory.com\/en\/produkt\/base-lead\/","title":{"rendered":"Basis-Lead"},"content":{"rendered":"<h1><span style=\"color: #1f99d6;\">Use the relevant verticals in the Business.today Network for new prospects and leads.<\/span><\/h1>\n<p><span style=\"color: #1f99d6;\"><a href=\"https:\/\/www.leadfactory.com\/en\/?attachment_id=24725&#038;lang=en\"><strong>Basic Leads<\/strong><\/a><span style=\"color: #000000;\"> are marketing qualified<\/span><\/span> -Leads (MQL) who come from a defined vertical and who have signaled their initial interest by downloading a whitepaper. You have actively given your declaration of consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and have been qualified and quality assured by the LeadFactory.<\/p>\n<h2><strong>These are your advantages of the basic leads<\/strong><\/h2>\n<ul>\n<li><span style=\"color: #1f99d6;\"><strong>Additional potential<\/strong><\/span>for the position Top-of-the-Funnel (TOFU) in the sales funnel<\/li>\n<li><span style=\"color: #1f99d6;\"><strong>Long-term effect<\/strong><\/span> via multichannel content marketing<\/li>\n<li>Large amount of<span style=\"color: #1f99d6;\"><strong> Sales opportunities<\/strong><\/span> that are further processed by marketing and sales<\/li>\n<li>Digital outbound lead generation as<span style=\"color: #1f99d6;\"><strong> ideal addition<\/strong><\/span> for your inbound measures<\/li>\n<\/ul>\n<h2><strong>B2B lead generation with the LeadFactory and the<a href=\"https:\/\/www.btn-media.com\/\"> Business.today Network<\/a><\/strong><\/h2>\n<p>An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads &#8211; customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Qualified Leads (MQL) with an initial proven interest in the topic. The leads come from a campaign-specific vertical and have actively obtained a whitepaper from the campaign sponsor. The billing unit is the generated amount of valid leads (= cost per lead \/ CpL).<\/p>\n","protected":false},"featured_media":24547,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"product_cat":[652],"product_tag":[674,669],"class_list":["post-24654","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-leadgeneration","product_tag-base-lead","product_tag-lead-generation","tm-has-options"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product\/24654"}],"collection":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/comments?post=24654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/media\/24547"}],"wp:attachment":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/media?parent=24654"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product_cat?post=24654"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product_tag?post=24654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}