{"id":24581,"date":"2020-03-05T12:09:32","date_gmt":"2021-02-10T13:44:37","guid":{"rendered":"https:\/\/wordpress.leadfactory.com\/whitepaper-lead\/"},"modified":"2023-10-10T18:16:19","modified_gmt":"2023-10-10T16:16:19","slug":"whitepaper-lead","status":"publish","type":"product","link":"https:\/\/www.leadfactory.com\/en\/produkt\/whitepaper-lead\/","title":{"rendered":"Whitepaper lead"},"content":{"rendered":"<h1><span style=\"color: #1f99d6;\">Fill your pipeline with qualified prospects from your target audience<\/span><\/h1>\n<p><span style=\"color: #1f99d6;\"><a href=\"\/?page_id=20326&amp;lang=en\"><strong>White-paper leads<\/strong><\/a> <span style=\"color: #000000;\">are<\/span><\/span> <span style=\"color: #000000;\">M<\/span>arketing Qualified Leads (MQL) who fit the campaign-specific target group and who have signaled an initial interest in the White-paper topic by downloading a White-paper. You have actively given your consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.<\/p>\n<h2><strong>These are your benefits of whitepaper leads<\/strong><\/h2>\n<ul>\n<li>Additional<span style=\"color: #1f99d6;\"><strong> potential<\/strong><\/span> for the position Top-of-the-Funnel (TOFU) in the sales funnel<\/li>\n<li><span style=\"color: #1f99d6;\"><strong>Long-term effect<\/strong><\/span> via multichannel content marketing<\/li>\n<li>Large amount of<span style=\"color: #1f99d6;\"><strong> Sales opportunities<\/strong><\/span> that are further processed by marketing and sales<\/li>\n<li>Digital outbound lead generation as<span style=\"color: #1f99d6;\"><strong> ideal addition<\/strong><\/span> for your inbound measures<\/li>\n<\/ul>\n<h2><strong>B2B lead generation with the LeadFactory and the<a href=\"https:\/\/www.btn-media.com\/\"> Business.today Network<\/a><\/strong><\/h2>\n<p>Efficient lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads &#8211; customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Qualified Leads (MQL) with an initial proven interest in the topic. The leads come from the campaign-specific target group and have actively received a whitepaper from the campaign sponsor. The billing unit is the generated amount of valid leads (= cost per lead \/ CpL).<\/p>\n","protected":false},"featured_media":24582,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"product_cat":[652],"product_tag":[669,671],"class_list":["post-24581","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-leadgeneration","product_tag-lead-generation","product_tag-whitepaper-lead-en","tm-has-options"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product\/24581"}],"collection":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/comments?post=24581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/media\/24582"}],"wp:attachment":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/media?parent=24581"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product_cat?post=24581"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product_tag?post=24581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}