A whitepaper lead is a Marketing Qualified Lead (MQL) who has shown a concrete initial interest by actively downloading a topic-relevant whitepaper. Each lead comes from your previously defined campaign target audience and has consented to further contact by the campaign sponsor.<\/p>\n
With LeadFactory, you generate these qualified B2B contacts specifically for marketing and sales. You determine which companies and decision-makers you want to reach \u2013 we handle campaign setup, distribution, quality assurance and lead delivery.<\/p>\n
Whitepapers are particularly well suited to products and services with a complex or explanation-intensive sales process. Prospects voluntarily engage with a specific topic, which demonstrates stronger topic interest than a purely promotional contact.<\/p>\n
Together with your LeadFactory account team, you define which contacts you want to reach before the campaign starts.<\/p>\n
Target audiences can be defined by business area, decision-maker level, company size, industry and target market \u2013 for Germany, Austria, Switzerland or the entire DACH region.<\/p>\n
If required, the audience can be narrowed further \u2013 for example by specific job functions or titles, individual industries, or account-based marketing campaigns using white- or blacklists. Additionally, qualifying questions can be integrated to gather further information about your leads beyond their basic topic interest.<\/p>\n
The starting point is your existing whitepaper. If a suitable content asset is not yet available, it can optionally be created by LeadFactory together with the Business.today Network<\/a>.<\/p>\n An individual content marketing campaign is then set up for lead generation, including campaign assets, a landing page, email marketing, channel management, quality assurance and ongoing campaign optimization.<\/p>\n Prospects from the defined target audience gain access to the whitepaper and provide their business contact details in return. Generated leads are reviewed and then delivered to you. The campaign can be planned on a quarterly, monthly, or individually defined basis.<\/p>\n Whitepaper leads are billed on a cost-per-lead (CPL)<\/strong> basis. Billing is based on the number of valid leads. The CPL results from the selected target audience criteria: business area, decision-maker level, company size, industry and region each affect the price per lead.<\/p>\n As a guideline, the cost per lead for a mid-range campaign configuration in the DACH region is typically around 80 to 100 euros<\/strong> per qualified whitepaper lead. More broadly defined audiences tend to be less expensive, while narrow selections, specific decision-maker profiles or additional qualification increase the CPL.<\/p>\n In addition, a standard campaign setup of 695 euros<\/strong> applies. It covers collecting the campaign assets, email marketing, landing page, channel setup, dispatch control, quality assurance, campaign optimization and the delivery of the leads. Optional additional questions and account lists are charged separately. You calculate the exact price in the lead configurator before the campaign starts.<\/p>\n The standard data set typically includes salutation, first and last name, position or function, company, address, country, industry, company size and business email address.<\/p>\n Lead delivery is available as standard in formats such as XLS or CSV. Delivery to common CRM and marketing automation systems can also be arranged.<\/p>\n MQL Optional:<\/strong> In addition to the campaign, GDPR-compliant leads can be offered as a self-service option at a reduced price \u2013 in parallel with and after the campaign, with no purchase obligation. Quality level: at least 4 of 5 target audience criteria are met. The leads are offered by email; delivery and billing are handled by the Business.today Network.<\/p>\n Delivery formats:<\/strong> In addition to the standard format (XLS, CSV and common CRM or marketing automation tools), Convertr, Integrate and m-sights are available as options.<\/p>\n Further reading:<\/strong> Lead nurturing as an option for your lead campaign<\/a> and Whitepaper creation<\/a>.<\/p>\nWhat Does a Whitepaper Lead Cost?<\/h2>\n
Which Data and Delivery Formats You Receive<\/h2>\n
Optional Add-On Services<\/h2>\n
Whitepaper Lead Generation with LeadFactory and the Business.today Network<\/h2>\n