{"id":24576,"date":"2020-03-27T14:49:18","date_gmt":"2021-02-10T11:29:56","guid":{"rendered":"https:\/\/wordpress.leadfactory.com\/event-lead\/"},"modified":"2021-02-10T12:30:15","modified_gmt":"2021-02-10T11:30:15","slug":"event-lead","status":"publish","type":"product","link":"https:\/\/www.leadfactory.com\/en\/produkt\/event-lead\/","title":{"rendered":"Event lead"},"content":{"rendered":"<h1><span style=\"color: #1f99d6;\">Meet your target group at relevant events<\/span><\/h1>\n<p><a href=\"https:\/\/www.leadfactory.com\/event-lead\/?lang=en\"><span style=\"color: #1f99d6;\"><strong>Event leads<\/strong><\/span><\/a> are Marketing Qualified Leads (MQL) who fit the campaign-specific target group and who have actively signaled their willingness to take part in an appointment with the campaign sponsor during a trade fair. You have actively given your consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and other channels and have been qualified and quality assured by the LeadFactory.<\/p>\n<h2><strong>These are your advantages of the event lead<\/strong><\/h2>\n<ul>\n<li><span style=\"color: #1f99d6;\"><strong>Long-term effect<\/strong><\/span> via multichannel content marketing<\/li>\n<li><span style=\"color: #1f99d6;\"><strong>Additional potential<\/strong><\/span> for the<strong><span style=\"color: #1f99d6;\"> Middle-of-the-Funnel (MIFU) position<\/span><\/strong> in the sales funnel<\/li>\n<li><span style=\"color: #1f99d6;\"><strong>Sales opportunities<\/strong><\/span> which are processed further through marketing and direct sales contact<\/li>\n<li><span style=\"color: #1f99d6;\"><strong>Digital outbound lead generation<\/strong><\/span> for parallel inbound lead generation<\/li>\n<\/ul>\n<h2><strong>B2B lead generation with the LeadFactory and the<a href=\"https:\/\/www.btn-media.com\/\"> Business.today Network<\/a><\/strong><\/h2>\n<p>Efficient lead generation that uses all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads &#8211; customer-specific, qualified, differentiated according to level of interest and maturity, quality-assured and GDPR-compliant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Qualified Leads (MQL) with the willingness to participate in an event or a trade fair. The leads come from the campaign-specific target group and have actively registered with the campaign sponsor for an event \/ trade fair and accepted an incentive. The billing unit is the generated amount of valid leads (= cost per lead \/ CpL).<\/p>\n","protected":false},"featured_media":24547,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"product_cat":[652],"product_tag":[],"class_list":["post-24576","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-leadgeneration","tm-has-options"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product\/24576"}],"collection":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/comments?post=24576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/media\/24547"}],"wp:attachment":[{"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/media?parent=24576"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product_cat?post=24576"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.leadfactory.com\/en\/wp-json\/wp\/v2\/product_tag?post=24576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}