{"id":24903,"date":"2021-02-19T11:43:59","date_gmt":"2021-02-19T10:43:59","guid":{"rendered":"https:\/\/wordpress.leadfactory.com\/whitepaper-lead\/"},"modified":"2023-11-24T16:26:37","modified_gmt":"2023-11-24T14:26:37","slug":"whitepaper-lead-lp","status":"publish","type":"page","link":"https:\/\/www.leadfactory.com\/en\/","title":{"rendered":"Whitepaper lead"},"content":{"rendered":"

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Whitepaper Lead<\/b><\/span><\/span><\/p>\n

Fill your pipeline with<\/b><\/span><\/span><\/p>\n

qualified prospects <\/b><\/span><\/span><\/p>\n

With whitepaper Leads, you receive Marketing Qualified Leads (MQL) who fit your campaign-specific target group and have signaled an initial interest in your whitepaper topic by downloading a whitepaper. <\/span><\/p>\n

from 59<\/strong><\/span>,00 \u20ac Cost per Lead<\/span><\/strong><\/span><\/p>\n<\/div>

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Configure now<\/span><\/a><\/div>
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\n\nInform now<\/span>\n<\/a>\n<\/div>\n<\/div>
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\"Whitepaper<\/span><\/div><\/div><\/div>
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Efficient lead generation<\/span> across all digital channels. <\/strong><\/span>With individual content marketing campaigns<\/span> for multichannel lead generation, we deliver high-quality B2B leads<\/strong><\/span><\/h2><\/h1><\/div>
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Large Decision - Maker Database<\/h2><\/div>
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Always kept up-to-date<\/strong> and originating from the verticals in the Business.today Network. Pre-qualified, selectable and with a uniform taxonomy, e.g. position, function, company size and industry, etc.<\/span><\/p>\n<\/div><\/div><\/div>

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Persona Targeting<\/h2><\/div>
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Precise lead generation through individual selection of B2B decision-makers based on specific persona and target group specifications<\/b>\u00a0.<\/p>\n<\/div><\/div><\/div>

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Tailored Lead Variants<\/h2><\/div>
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Configurable lead variants<\/b> , depending on maturity level and marketing strategy as well as\u00a0marketing content, e.g. white paper or webinar.<\/p>\n<\/div><\/div><\/div>

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Qualification and Quality Assurance<\/h2><\/div>
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Optimal qualification<\/b> and quality assurance through a manual verification of each individual lead before handover.<\/p>\n<\/div><\/div><\/div>

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Expertise From Over 1000 Campaigns<\/h2><\/div>
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Customized campaign concepts through our expert consulting<\/strong> from Lead Generation to Nurturing to Closing the sale.<\/p>\n<\/div><\/div><\/div>

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Guaranteed DSGVO-Compliant Data<\/h2><\/div>
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Legal certainty<\/strong> and risk minimization<\/strong> through data handling and permission management on German servers and according to EU data protection guidelines.<\/p>\n<\/div><\/div><\/div>

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Own your Lead Generation by configuring your whitepaper lead campaign individually<\/span><\/span><\/h2><\/div>
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Configure your whitepaper lead campaign now <\/span><\/a><\/div>
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B2B Lead Generation with the Leadfactory<\/span><\/span><\/span> and the<\/span><\/span> Business.today Network<\/span><\/span><\/span><\/h2><\/h2><\/div>
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An efficient <\/span>Lead generation <\/b>that uses all digital channels is the basis for growth and new business. With individual <\/span>Content Marketing Campaigns<\/b> to<\/span> Multichannel lead generation<\/b> we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and<\/span> GDPR compliant.<\/b><\/p>\n<\/div>

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Choose the optimal target group<\/span> for your solutions<\/span><\/span><\/h2><\/h2><\/div>
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IT management decision-maker<\/div><\/div><\/div><\/div>
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HR decision-maker<\/div><\/div><\/div><\/div>
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Manufacturing decision-maker<\/div><\/div><\/div><\/div>
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Marketing decision-maker<\/div><\/div><\/div><\/div>
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Logistics decision-maker<\/div><\/div><\/div><\/div>
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others on request<\/div><\/div><\/div><\/div>
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Whitepaper-Lead<\/span> in detail<\/span><\/span><\/h2><\/h2><\/div>
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\n\n\n\n\n\n\n\n\n\n\n\n\n
Product description<\/b><\/td>\nMarketing Qualified Lead (MQL)<\/strong> , with an initial interest in the topic. The leads come from the campaign-specific target group and have actively received a whitepaper from the campaign sponsor.<\/td>\n<\/tr>\n
Funnel position<\/strong><\/td>\nTOFU (top-of-the-funnel)<\/td>\n<\/tr>\n
Billing<\/b><\/td>\nCost per lead (CpL)<\/td>\n<\/tr>\n
Channels<\/b><\/td>\nE-mail, native ads, newsletter ads, sponsored post, optional: telemarketing<\/td>\n<\/tr>\n
Services of the LeadFactory<\/b><\/td>\n\n
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  • Identification of the target group based on the LeadFactory B2B database<\/li>\n
  • Activation of the target group via multichannel content marketing campaign (including campaign setup in lead intelligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance)<\/li>\n
  • Campaign execution across all channels<\/li>\n
  • Qualification of the generated leads, as well as quality assurance and handover of the leads<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Optional services from the LeadFactory<\/b><\/td>\n\n
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  • Qualifying questions (BANT)<\/li>\n
  • Account-Base Marketing (ABM) \/ Blacklist \/ Whitelist<\/li>\n
  • Special target groups on request<\/li>\n
  • Special lead export formats and exports in platforms (Convertr, Msight, Integrate)<\/li>\n
  • Call-to-Action<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Record in<\/b> CRM quality<\/b><\/td>\n\n
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  • Lead: Salutation, first name, last name, job title, position \/ function, telephone number, personalized e-mail address (exclusively company domains – no freemailers), social media account (if available)<\/li>\n
  • Company: Name, company name, company e-mail, website, address, industry, company size<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Level of interest<\/b><\/td>\nA Marketing Qualified Lead has an interest in further communications, regarding a company’s products or services.<\/td>\n<\/tr>\n
Declaration of consent<\/b><\/td>\nA declaration of consent is available. The lead is interested in receiving further information about the products and services or the company, by email or by telephone.<\/td>\n<\/tr>\n
After the handover<\/b><\/td>\nMarketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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