{"id":24848,"date":"2021-02-19T11:06:24","date_gmt":"2021-02-19T10:06:24","guid":{"rendered":"https:\/\/wordpress.leadfactory.com\/multitouch-emailing\/"},"modified":"2023-11-24T16:27:39","modified_gmt":"2023-11-24T14:27:39","slug":"multitouch-emailing-lp","status":"publish","type":"page","link":"https:\/\/www.leadfactory.com\/en\/our-products\/multitouch-emailing-lp\/","title":{"rendered":"Multitouch emailing"},"content":{"rendered":"

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Multitouch emailing<\/b><\/span><\/span><\/p>\n

Increase engagement<\/b><\/span><\/span><\/p>\n

Your target group <\/b><\/span><\/span><\/p>\n

The multi-touch e-mailing is an e-mail with several touchpoints to selected prospects in our B2B decision-maker database. The email provides compact information on your solutions and news and directs interested recipients to your landing page.<\/span><\/p>\n

from 80<\/strong><\/span>, 00 \u20ac CPM \/ cpm *<\/span><\/strong><\/span><\/p>\n<\/div>

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Configure now<\/span><\/a><\/div>
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\n\nInform now<\/span>\n<\/a>\n<\/div>\n<\/div>
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\"Whitepaper<\/span><\/div><\/div><\/div>
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Inbound traffic Email Marketing<\/span> Generate in specifically selected target groups <\/strong><\/span><\/h2><\/h1><\/div>
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Large decision maker database<\/h2><\/div>
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Always kept up-to-date<\/strong> and originating from the verticals in the Business.today Network. Prequalified, selectable and with a uniform taxonomy, e.g. position, function, company size and industry, etc.<\/span><\/p>\n

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Persona targeting<\/h2><\/div>
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Targeted e-mail dispatch through individual selection of B2B decision-makers based on specific persona and target group definitions<\/b> .<\/p>\n<\/div><\/div><\/div>

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Tailored email marketing<\/h2><\/div>
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Individual campaign concepts<\/b> aligned with your objectives, e.g. specific target group selection, customer templates, A \/ B testing.<\/p>\n<\/div><\/div><\/div>

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Qualification and quality assurance<\/h2><\/div>
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Optimal qualification<\/b> and quality assurance through an automatic check of the campaign for all platforms and e-mail channels before the campaign starts.<\/p>\n<\/div><\/div><\/div>

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Expertise from over 1000 campaigns<\/h2><\/div>
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Customized campaign concepts through ourexpert advice<\/b> from email marketing to lead generation to nurturing.<\/p>\n<\/div><\/div><\/div>

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Guaranteed GDPR-compliant data<\/h2><\/div>
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Legal secruity<\/b> and risk minimization<\/b> through data handling and permission management on German servers and according to EU data protection guidelines.<\/p>\n<\/div><\/div><\/div>

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Increase the engagement of your target group with an individual email campaign <\/span><\/span><\/h2><\/div>
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Configure multitouch e-mailing now<\/span><\/a><\/div>
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B2B email marketing with the Leadfactory<\/span><\/span><\/span> and the<\/span><\/span> Business.today Network<\/span><\/span><\/span><\/h2><\/h2><\/div>
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Efficient<\/span> Email Marketing<\/b> with targeted mailings to defined target groups is the basis for your business success.<\/span>With individual Multi-touch<\/strong> Emailing campaigns<\/b><\/span> we deliver high-quality B2B traffic to your landing pages and e-commerce offers, quality-assured and<\/span> GDPR compliant.<\/b><\/p>\n<\/div>

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Choose the optimal target group<\/span> for your solutions<\/span><\/span><\/h2><\/h2><\/div>
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IT management decision maker<\/div><\/div><\/div><\/div>
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HR decision-maker<\/div><\/div><\/div><\/div>
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Manufacturing decision-maker<\/div><\/div><\/div><\/div>
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Marketing decision maker<\/div><\/div><\/div><\/div>
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Logistics decision maker<\/div><\/div><\/div><\/div>
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others on request<\/div><\/div><\/div><\/div>
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The product Multitouch emailing<\/span> in detail<\/span><\/span><\/h2><\/h2><\/div>
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product<\/strong><\/td>\nOn Multitouch emailing<\/strong> is an e-mail sent to a defined target group that has been selected by a specific filter in the LeadFactory decision-maker database. The email provides compact information on the client’s solutions and news and directs interested recipients to a landing page. The recipients receive at least two emails with different content. The sender of the e-mail is a brand of Business.today Network , the client acts as a campaign sponsor via co-branding.<\/td>\n<\/tr>\n
* Prices \/ units<\/strong><\/td>\nBilling is based on the shipping quantity as a thousand contact price (CPM) \/ cost per mile (cpm)<\/td>\n<\/tr>\n
Sender brands<\/strong><\/td>\nE-mail campaigns are implemented by the Business.today Network (sister company of LeadFactory GmbH). Sender:<\/p>\n
variants<\/b><\/td>\n\n
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  • “Storytelling”: e.g. 3 mailings with 3 different e-mailings (cascades)<\/li>\n
  • “Reactor targeting”: eg 3 mailings with targeting to e-mail opener + activation<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Services of the LeadFactory<\/strong><\/td>\nStandard services:<\/strong><\/p>\n
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  • Identification of the target group based on the LeadFactory B2B database<\/li>\n
  • Setup of the campaign and the campaign components (e-mail template or HTML template of the campaign sponsor)<\/li>\n
  • Quality assurance, ie valid company e-mail addresses, availability<\/li>\n
  • Shipping testing and quality assurance<\/li>\n
  • Basic reporting & final report<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Reporting<\/strong><\/td>\nDispatch (recipient), recipient technically reached, opener \/ open rate, clicks \/ click rate<\/td>\n<\/tr>\n
layout<\/strong><\/td>\nVariants:<\/strong><\/p>\n
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  • BTN standard template<\/li>\n
  • Final HTML template of the client (max. 1500 characters, free design of text + image + link,
    \nown HTML can be used<\/li>\n
  • Header (600 x 250 px) and footer can be freely designed<\/li>\n
  • Newsletter creation by Business.today Network \/ LeadFactory<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Specifications<\/strong><\/td>\n\n