{"id":24731,"date":"2021-02-17T17:01:33","date_gmt":"2021-02-17T16:01:33","guid":{"rendered":"https:\/\/wordpress.leadfactory.com\/event-lead\/"},"modified":"2023-11-24T16:27:20","modified_gmt":"2023-11-24T14:27:20","slug":"event-lead-lp","status":"publish","type":"page","link":"https:\/\/www.leadfactory.com\/en\/our-products\/event-lead-lp\/","title":{"rendered":"Event Leads"},"content":{"rendered":"

<\/div>
<\/div>
<\/div>

Event Leads<\/b><\/span><\/span><\/p>\n

Meet your target audience<\/b><\/span><\/span><\/p>\n

at relevant events<\/b><\/span><\/span><\/p>\n

With Event Leads, you receive Marketing Qualified Leads (MQL) that match the campaign-specific target group and have actively signaled a willingness to attend an event hosted by the campaign sponsor. <\/span><\/p>\n

from 59<\/strong><\/span>, 00 \u20ac Cost per lead<\/span><\/strong><\/span><\/p>\n<\/div>

<\/div>
<\/div>
<\/div>
<\/span><\/a><\/span>
Configure now<\/span><\/a><\/div>
<\/div><\/div><\/div>
\n
\n\nMore Info<\/span>\n<\/a>\n<\/div>\n<\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>
\"Whitepaper<\/span><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>

Efficient lead generation<\/span> across all digital channels.<\/strong><\/span> With individual content marketing campaigns<\/span> for multichannel lead generation, we deliver high-quality event leads<\/strong><\/span><\/h2><\/h1><\/div>
<\/div>
<\/div>
<\/div>
<\/i><\/div>

Large decision maker database<\/h2><\/div>
<\/div>
\n

Always kept up-to-date<\/strong> and originating from the verticals in the Business.today Network. Prequalified, selectable and with a uniform taxonomy, e.g. position, function, company size and industry, etc.<\/span><\/p>\n

\n
<\/div>\n<\/div>\n<\/div><\/div><\/div>
<\/div><\/div>
<\/div><\/div><\/div>
<\/i><\/div>

Persona targeting<\/h2><\/div>
<\/div>
\n

Precise lead generation through the individual selection of B2B decision-makers based on specific persona and target group definitions<\/b> .<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>
<\/div><\/div><\/div>
<\/i><\/div>

Tailor-made lead variants<\/h2><\/div>
<\/div>
\n

Configurable lead variants<\/b> , depending on the level of maturity and marketing strategy and marketing content, e.g. white paper or webinar.<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/i><\/div>

Qualification and quality assurance<\/h2><\/div>
<\/div>
\n

Optimal qualification<\/b> and quality assurance through a manual review of every single lead before handover.<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>
<\/div><\/div><\/div>
<\/i><\/div>

Expertise from over 1000 campaigns<\/h2><\/div>
<\/div>
\n

Customized campaign concepts through our Expert advice<\/b> from lead generation to nurturing to completion.<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>
<\/div><\/div><\/div>
<\/i><\/div>

Guaranteed GDPR-compliant data<\/h2><\/div>
<\/div>
\n

Legal secruity<\/b> and risk minimization<\/b> through data handling and permission management on German servers and according to EU data protection guidelines.<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>

Take the lead generation into your own hands by individually configuring your event lead campaign<\/span><\/span><\/h2><\/div>
<\/div>
<\/div>
<\/div>
Configure trade fair lead campaign now<\/span><\/a><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>

B2B lead generation with the Leadfactory<\/span><\/span><\/span> and the<\/span><\/span> Business.today Network<\/span><\/span><\/span><\/h2><\/h2><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>

An efficient<\/span>Lead generation<\/b>that uses all digital channels is the basis for growth and new business. With individual <\/span>Content Marketing Campaigns<\/b> to<\/span> Multichannel lead generation<\/b> we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and<\/span> GDPR compliant.<\/b><\/p>\n<\/div>

<\/div>
<\/div>
<\/div>

Choose the optimal target group<\/span> for your solutions<\/span><\/span><\/h2><\/h2><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/i>0<\/span><\/div>
IT management decision maker<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>
<\/i>0<\/span><\/div>
HR decision-maker<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>
<\/i>0<\/span><\/div>
Manufacturing decision-maker<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>
<\/i>0<\/span><\/div>
Marketing decision maker<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>
<\/i>0<\/span><\/div>
Logistics decision maker<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>
<\/i>0<\/span>+<\/span><\/div>
others on request<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>

The product Event lead<\/span> in detail<\/span><\/span><\/h2><\/h2><\/div>
<\/div>
<\/div>
<\/div>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
Product description<\/b><\/td>\nMarketing-Qaulified Lead (MQL)<\/strong> , with the willingness to attend an appointment during an event. The leads come from the campaign-specific target group and have actively registered for the appointment with the campaign sponsor.<\/td>\n<\/tr>\n
Funnel position<\/strong><\/td>\nMIFU (middle-of-the-funnel)<\/td>\n<\/tr>\n
Billing<\/b><\/td>\nCost per lead (CpL)<\/td>\n<\/tr>\n
Channels<\/b><\/td>\nE-mail, native ads, newsletter ads, sponsored post, optional: telemarketing<\/td>\n<\/tr>\n
Services of the LeadFactory<\/b><\/td>\n\n
    \n
  • Identification of the target group based on the LeadFactory B2B database<\/li>\n
  • Activation of the target group via multichannel content marketing campaign (including campaign setup in lead intelligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance)<\/li>\n
  • Implementation of the campaign across all channels<\/li>\n
  • Qualification of the generated leads, as well as quality assurance and handover of the leads<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Special services from the LeadFactory<\/b><\/td>\n\n
    \n
  • Invitation service by email<\/li>\n
  • Activation via reminder email to all registrants (max. 3)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
CRM quality record<\/b><\/td>\n\n
    \n
  • Lead: Salutation, first name, last name, job title, position \/ function, telephone number, personalized e-mail address (only company domains – no freemailers), social media account (if available)<\/li>\n
  • Company: Name, company name, Comapny e-mail, website, address, branch, company size<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Level of interest<\/b><\/td>\nA Marketing Qualified Lead is interested in other means of communication relating to a company’s products or services.<\/td>\n<\/tr>\n
Declaration of consent<\/b><\/td>\nA declaration of consent is available. The lead is interested in receiving further information on products and services or the company by email or telephone.<\/td>\n<\/tr>\n
After the handover<\/b><\/td>\nSales is usually the department that processes the trade fair leads, as it involves personal contact with potential customers.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>

Learn more about Lead generation and content marketing<\/b><\/span><\/span><\/span> with the<\/span><\/span> lead factory<\/span><\/span><\/h2><\/h2><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/a><\/span><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>
Download now<\/span><\/a><\/div>
<\/div><\/div><\/div>
<\/a><\/span><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>
Download now<\/span><\/a><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/a><\/span><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>
Download now<\/span><\/a><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>

Meet your target group at relevant events<\/span><\/span><\/h2><\/div>
<\/div>
<\/div>
<\/div>
Configure trade fair lead campaign now<\/span><\/a><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>

Choose from our offer the right package<\/span> for your lead generation<\/span><\/span><\/h2><\/h2><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div>

Whitepaper lead<\/h2><\/div>
<\/div>
\n

(all target groups)<\/b><\/p>\n

from 59 \u20ac CpL<\/span> <\/span><\/strong><\/span><\/p>\n

Target:<\/b> You have valuable content and want to generate leads with it.<\/p>\n

Identification of the target group based on the LeadFactory B2B database<\/b><\/span><\/p>\n

Multichannel content marketing campaign<\/b><\/span><\/p>\n

Implementation of the campaign across all channels<\/b><\/p>\n

Qualification of the generated leads<\/b><\/p>\n

\n

Channels<\/b><\/span> : E-mail, native ads, etc.<\/span><\/p>\n

\n
\n

Content:<\/b> Whitepaper<\/u><\/span><\/p>\n<\/div>\n

Configure now<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
<\/div><\/div>
<\/div><\/div><\/div>

Event lead<\/h2><\/div>
<\/div>
\n

(all target groups)<\/b><\/p>\n

from 59 \u20ac CpL<\/span><\/strong><\/span><\/p>\n

Target:<\/b> You want to generate participants for appointments during an event.<\/p>\n

Identification of the target group based on the LeadFactory B2B database<\/b><\/span><\/p>\n

Multichannel content marketing campaign<\/b><\/span><\/p>\n

Implementation of the campaign across all channels<\/b><\/p>\n

Qualification of the generated leads<\/b><\/p>\n

\n

Channels<\/b><\/span> : Email, sponsored post, etc.<\/span><\/p>\n

\n
\n

Content:<\/b> Trade fair ticket, event ticket, etc.<\/u><\/span><\/p>\n<\/div>\n

Configure now<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
<\/div><\/div>
<\/div><\/div><\/div>

Webinar lead<\/h2><\/div>
<\/div>
\n

(all target groups<\/b>)<\/b><\/p>\n

from 59 \u20ac CpL<\/span><\/strong><\/span><\/p>\n

Target:<\/b> You want to conduct a webinar and generate registrants for it.<\/span><\/p>\n

Reminder emails until the appointment<\/b><\/span><\/p>\n

Individual follow-up emails<\/b><\/span><\/p>\n

Webinar hosting and moderation by LeadFactory<\/b><\/span><\/p>\n

Qualification of the generated leads<\/b><\/span><\/p>\n

Detailed webinar reporting<\/b><\/span><\/p>\n

\n

Channels<\/b><\/span> : Email<\/span><\/p>\n

\n
\n
\n

Content:<\/b> Webinar, on-demand video, etc.<\/u><\/span><\/p>\n<\/div>\n

Configure now<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
<\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>

Do you havequestions?<\/span> We have the answers!<\/span><\/h2><\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>

<\/i><\/i><\/span>What happens if Leadfactory can't generate the leads?<\/span><\/a><\/h4><\/div>
\n
\n
\n
\n

There is no risk for the customer as he only has to pay for the number of leads that follow his briefing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>How long does a campaign last and is it necessary to run ahead?<\/span><\/a><\/h4><\/div>
\n
\n
\n
\n

We need around 30 working days to generate 100 leads per campaign. We set about 10 working days for the campaign setup and coordination with the customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Are the leads GDPR compliant?<\/span><\/a><\/h4><\/div>
\n
\n
\n
\n

Yes, the process and the consents are monitored by our external data protection officer. Basically, we deliver the generated leads with all permissions to use the prospect data for our customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Our company is looking for target groups or industries that I cannot find listed in your configurator.<\/span><\/a><\/h4><\/div>
\n

Feel free to talk to us sales@leadfactory.com<\/a> at! We will find a solution.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>If I make an offer using the configurator, do I already make commitments?<\/span><\/a><\/h4><\/div>
\n
\n
\n
\n

No, your request is initially completely non-binding. You will only place the order with us once you have checked and signed the offer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Can I get the offer or change the scope of services and content subsequently?<\/span><\/a><\/h4><\/div>
\n
\n
\n
\n
\n
\n
\n
\n

Yes, please speak to our sales department at sales@leadfactory.com<\/a> at.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>What are the benefits of a trade show lead generation campaign?<\/span><\/a><\/h4><\/div>
\n