{"id":24721,"date":"2021-02-17T16:44:48","date_gmt":"2021-02-17T15:44:48","guid":{"rendered":"https:\/\/wordpress.leadfactory.com\/basis-lead\/"},"modified":"2023-11-24T16:26:56","modified_gmt":"2023-11-24T14:26:56","slug":"basis-lead-lp","status":"publish","type":"page","link":"https:\/\/www.leadfactory.com\/en\/our-products\/basis-lead-lp\/","title":{"rendered":"Basis-Lead"},"content":{"rendered":"

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Basic Lead <\/b><\/span><\/span><\/p>\n

New prospects<\/b><\/span><\/span><\/p>\n

from your department <\/b><\/span><\/span><\/p>\n

With basic leads, you get Marketing Qualified Leads (MQL) who come from your defined area of expertise and have indicated an initial interest in your product by downloading a whitepaper.<\/span><\/p>\n

from 35<\/strong><\/span>,00 \u20ac Cost per lead<\/span><\/strong><\/span><\/p>\n<\/div>

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\"Basic<\/span><\/div><\/div><\/div>
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Efficient lead generation<\/span> across all digital channels. <\/strong><\/span>With individual Content Marketing Campaigns<\/span> for multichannel lead generation, w<\/strong><\/span>e deliver high-quality B2B leads<\/strong><\/span><\/h2><\/h1><\/div>
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Large Decision-Maker Database<\/h2><\/div>
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Always kept up-to-date<\/strong> and originating from the verticals in the Business.today Network. Pre-qualified, selectable and with a uniform taxonomy, e.g. position, function, company size and industry, etc.<\/p>\n

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Persona Targeting<\/h2><\/div>
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Precise lead generation through individual selection of B2B decision-makers based on specific persona and target group specifications<\/strong>.<\/p>\n<\/div><\/div><\/div>

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Tailored Made Lead variants<\/h2><\/div>
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Configurable lead variants<\/strong>, depending on maturity level and marketing strategy as well as marketing content, e.g. whitepaper or webinar.<\/p>\n<\/div><\/div><\/div>

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Qualification and Quality Assurance<\/h2><\/div>
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Optimal qualification<\/strong> and quality assurance through a manual verification of each individual lead before handover.<\/p>\n<\/div><\/div><\/div>

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Expertise From Over 1000 Campaigns<\/h2><\/div>
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Customized campaign concepts through our expert consulting<\/strong> from Lead Generation to Nurturing to Closing the sale.<\/p>\n<\/div><\/div><\/div>

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Guaranteed GDPR-Compliant Data<\/h2><\/div>
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Legal certainty<\/strong> and risk minimization<\/strong> through data handling and permission management on German servers and according to EU data protection guidelines.<\/p>\n<\/div><\/div><\/div>

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Win new prospects from your department<\/span><\/span><\/h2><\/div>
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Configure the basic lead campaign now<\/span><\/a><\/div>
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B2B lead generation with the Leadfactory<\/span><\/span><\/span> and the<\/span><\/span> Business.today Network<\/span><\/span><\/span><\/h2><\/h2><\/div>
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An efficient <\/span>Lead generation <\/b>that uses all digital channels is the basis for growth and new business. With individual <\/span>Content Marketing Campaigns<\/b> to<\/span> Multichannel lead generation<\/b> we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and<\/span> GDPR compliant.<\/b><\/p>\n<\/div>

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Choose the optimal target group<\/span> for your solutions<\/span><\/span><\/h2><\/h2><\/div>
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Businesstoday-<\/strong><\/h2>\n

network.com<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
To the portal<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
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IT-Management.today<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
To the portal<\/span><\/a><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>
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Staff-<\/strong><\/h2>\n

leiter.today<\/strong><\/h2>\n<\/div>\n
To the portal<\/span><\/a><\/div><\/div><\/div><\/div>
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Production<\/strong><\/h2>\n

leiter.today<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
To the portal<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
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Marketing-<\/strong><\/h2>\n

leiter.today<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
To the portal<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
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Basic lead<\/span> in detail<\/span><\/span><\/h2><\/h2><\/div>
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Product description<\/b><\/td>\nMarketing Qualified Lead (MQL)<\/strong> that come from a defined vertical and that have signaled an initial interest in the topic by downloading a white paper. You have actively given your declaration of consent for the campaign sponsor to contact you further. The leads were generated with a content marketing campaign via email and have been qualified and quality assured by the LeadFactory.<\/td>\n<\/tr>\n
Funnel position<\/strong><\/td>\nTOFU (top-of-the-funnel)<\/td>\n<\/tr>\n
Billing<\/b><\/td>\nCost per lead (CpL)<\/td>\n<\/tr>\n
Channels<\/b><\/td>\nE-mail, native ads, newsletter ads, sponsored post, optional: telemarketing<\/td>\n<\/tr>\n
Services of the lead factory<\/b><\/td>\n\n
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  • Identification of the target group based on the LeadFactory B2B database<\/li>\n
  • Activation of the target group via multichannel content marketing campaign (including campaign setup in lead intelligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance)<\/li>\n
  • Execution of the campaign across all channels<\/li>\n
  • Qualification of the generated leads, as well as quality assurance and handover of the leads<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Optional services<\/b><\/td>\n\n
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  • Whitepaper check regarding layout, marketing message, call-to-action<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
record<\/b><\/td>\nSalutation, surname, first name, position \/ function, company, address, country, industry, company size (employee), e-mail address, telephone number<\/td>\n<\/tr>\n
Level of interest<\/b><\/td>\nThere is initial interest, but tends to be more in the subject area than in the specific products of the provider.<\/td>\n<\/tr>\n
letter of acceptance<\/b><\/td>\nAn email permission is available. The lead is interested in receiving further information by e-mail. In the status of the first information gathering, telephone contact is generally undesirable.<\/td>\n<\/tr>\n
After the handover<\/b><\/td>\nMarketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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Learn more about Lead generation and content marketing<\/b><\/span><\/span><\/span> with the LeadFactory<\/span><\/span><\/h2><\/h2><\/div>
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Download now<\/span><\/a><\/div>
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Download now<\/span><\/a><\/div>
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Download now<\/span><\/a><\/div>
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Use the relevant verticals of the Business.today Network for new prospects and leads<\/span><\/span><\/h2><\/div>
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Configure the basic lead campaign now<\/span><\/a><\/div>
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This is how it works: Increase<\/span> your <\/span><\/span>sales success<\/span><\/span><\/span><\/h2>\n

by reducing your marketing effort<\/span><\/span><\/h2><\/h2><\/div>
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[rev_slider alias=”so-funktioniert-es-1″ \/]<\/p>\n<\/div>

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Choose\u00a0the right package<\/span> for your lead generation from our offer<\/span><\/span><\/h2><\/h2><\/div>
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Webinar Lead<\/h2><\/div>
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(all target groups<\/b>)<\/b><\/p>\n

from 59 \u20ac CPL<\/span><\/strong><\/span><\/p>\n

Goal:<\/b> You want to conduct a webinar and generate registrants for it.<\/span><\/p>\n

Reminder emails until the webinar date<\/b><\/span><\/p>\n

Individual follow-up emails<\/b><\/span><\/p>\n

Webinar hosting and moderation by LeadFactory<\/b><\/span><\/p>\n

Qualification of the generated leads<\/b><\/span><\/p>\n

Detailed webinar reporting<\/b><\/span><\/p>\n

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Channels<\/b><\/span> : Email<\/span><\/p>\n

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Content:<\/b> Webinar, on-demand video, etc.<\/u><\/span><\/p>\n<\/div>\n

Configure now<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
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Basic Lead<\/h2><\/div>
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(all target groups)<\/b><\/p>\n

from 35<\/span><\/strong><\/span>\u20ac CpL<\/span><\/span><\/strong><\/span><\/p>\n

Goal:<\/b> You have valuable content and want to generate leads with it.<\/p>\n

Identification of the target group based on the LeadFactory B2B database<\/b><\/span><\/p>\n

Multichannel content marketing campaign<\/b><\/span><\/p>\n

Execution of the campaign across all channels<\/b><\/p>\n

Qualification of the generated leads<\/b><\/p>\n

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Channels<\/b><\/span> : E-mail, native ads, etc.<\/span><\/p>\n

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Content:<\/b> Whitepaper<\/u><\/span><\/p>\n<\/div>\n

Configure now<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
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Trial Lead<\/h2><\/div>
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(all target groups)<\/b><\/p>\n

from 59 \u20ac CpL<\/span><\/strong><\/span><\/p>\n

Goal:<\/b> You have a cloud offering for which you need user registrations.<\/p>\n

Identification of the target group based on the LeadFactory B2B database<\/b><\/span><\/p>\n

Multichannel content marketing campaign<\/b><\/span><\/p>\n

Execution of the campaign across all channels<\/b><\/p>\n

Qualification of the generated leads<\/b><\/p>\n

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Channels<\/b><\/span> : Email<\/span><\/p>\n

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Content:<\/b> Cloud offer, etc.<\/u><\/span><\/p>\n<\/div>\n

Configure now<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
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Do you have questions?<\/span> We have the answers!<\/span><\/h2><\/div>
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<\/i><\/i><\/span>How long does a campaign take and is a lead time necessary?<\/span><\/a><\/h4><\/div>
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We need about 30 working days to generate 100 leads per campaign. For the campaign setup and coordination with the customer, we estimate approx. 10 working days.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>I don't have a whitepaper, can I still run a lead campaign?<\/span><\/a><\/h4><\/div>
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We need compelling content to execute content marketing driven lead generation. If you don’t have formulated whitepapers, we can help you create good content with our BTN editorial team.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Are the leads GDPR compliant?<\/span><\/a><\/h4><\/div>
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Yes, the process and the consents are monitored by our external data protection officer. Basically, we deliver the generated leads with all permissions to use the prospect data for our customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>What happens if Leadfactory can't generate the leads?<\/span><\/a><\/h4><\/div>
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There is no risk for the customer, as he only has to pay for the number of leads that follow his briefing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Our company is looking for target groups or industries that I can't find listed in your configurator.<\/span><\/a><\/h4><\/div>
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Feel free to contact us sales@leadfactory.com<\/a> at! We will find a solution.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>If I use the configurator to create a quote, am I already entering into a commitment?<\/span><\/a><\/h4><\/div>
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No, your inquiry is initially completely non-binding. Only when the offer has been checked and signed by you, the order is placed with us.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Can I change the offer or the scope and content of the offer at a later date?<\/span><\/a><\/h4><\/div>
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Yes, please contact our sales department at sales@leadfactory.com<\/a> at.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>What is the difference between the basic lead and the whitepaper lead?<\/span><\/a><\/h4><\/div>
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With the basic lead, you select your desired portal from one of our 5 verticals ( marketingleiter.today<\/a> ; IT-Management.today<\/a> ; business.today Network<\/a> ; HR manager.today<\/a> and Production Manager.today<\/a> )to which your content should be addressed.<\/p>\n

In a Whitepaper lead campaign<\/a>, the target group is predetermined. These are marketing-qualified leads from the campaign-specific target group.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Satisfied costumers<\/span> are our best reference<\/span><\/span><\/h2><\/div>
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\"Referenz<\/div>
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“Due to the high quality and quantity of decision maker leads in the LeadFactory database, we can now offer stand-alone newsletter addresses to our many B2B customers and market potentials in a more targeted manner at the highest professional level.”<\/p>\n<\/q><\/blockquote>

Marco Proud<\/strong>, Managing Director TripleDoubleU GmbH<\/span><\/span><\/div><\/div><\/div><\/div>
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“LeadFactory is the best partner for new customer acquisition in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is first choice.”<\/p>\n<\/q><\/blockquote>

Christine Stumpf<\/strong>, CMO Lupus Labs<\/span><\/span><\/div><\/div><\/div><\/div>
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“We work together with Leadfactory in address and lead generation. Performance and results convince us again and again.”<\/p>\n<\/q><\/blockquote>

Wolfgang Tittmar<\/strong>, Marketing Manager, Truphone Germany<\/span><\/span><\/div><\/div><\/div><\/div>
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Take a look at our reference campaigns<\/span><\/span><\/h2><\/div>
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