Leadfactory in profile

LeadFactory GmbH is a leading provider of digital business solutions. It helps B2B companies gain new customers with intelligent data usage.

Our team consists of enthusiastic marketeers and technologists of the digital industry. We have developed a technical platform that seamlessly displays complex campaigns with all the services, such as responsive mailings, landing pages, qualifying questions, content downloads and enrichment of leads. The technical platform can be used comfortably and without any programming skills, by every marketing employee, from companies of all sizes.

We realize content marketing campaigns with measurable results, that are specifically qualified B2B leads. Our customers roll out centrally managed campaigns across all relevant B2B online channels in our system, thus saving time and money. We reach decision makers through social media channels, Xing groups, LinkedIn groups or Facebook pages, hundreds of professional and press portals, and with focused target groups from our powerful database.

We have established one of the largest inter-branch decision-maker databases with more than 2.3 million contact partners in 1.3 million companies.

Through intelligent online formats and individual lead refinement, we achieve the highest precision in the approach of target groups. Our customers use our know-how to sharpen their content marketing strategy. In the second step, you benefit from the convenient control of your campaigns through our platform. Our customers are filling up their own sales pipelines by addressing suitable decision-makers who are ready for investment from our database.’

The leadfactory database is a powerful tool for the further qualification of already existing potentials in the CRM systems of our customers.
LeadFactory GmbH was founded in 2013 in Hamburg. We have set ourselves the goal of developing digital lead generation for customers in the HR, Sales & Marketing, IT and the manufacturing industry. With the experience of more than 1000 B2B customer projects, our team realizes trendsetting lead relationship management.

Our Team

Dr. Michael Breyer
Dr. Michael Breyer

Managing Director

15 years experience as managing director, founder and top level management. Last CEO of Softgarden e-recruiting GmbH, co-founder and CEO of Deutsche Messe Interactive Ltd., CEO of Kienzle AG.

Jens Schmidtmann
Jens Schmidtmann

Head of Sales

20 years of experience in the field of “technology media”, of which 15 are in the field of online advertising. Last sales director at Neue Mediengesellschaft Ulm Ltd.

Georg Lampe
Georg Lampe

Lead Developer

15 years experience in software development. Last developer at Softgarden e-Recruiting Ltd., Deutsche Messe Interactive Ltd. and Cavi Videoshopping GmbH

Silja Wenzel
Silja Wenzel

Campaign Manager

Silja has been with LeadFactory since 2015 and is responsible for campaigns focusing on content. Previously 3 years of study on applied media and communication.

Desirée Lerognon
Desirée Lerognon

Campaign Manager

Desirée has been with the LeadFactory since 2016 and mentors campaigns with a focus on graphics. 5-year experience as media designer.

Lutz Thielmann
Lutz Thielmann

Senior Sales Consultant

More than 15 years of experience in B2B solution sales and lead management.

Christian Beyer
Christian Beyer

Content Manager

12 years experience as a television director. Last 8 years self-employed as a copywriter, speaker and conceptual.

 

Carsten Baumann
Carsten Baumann

Partner Sales Manager

Last Online Sales mySelect Vertriebs GmbH. Before that he studied business administration at the TU Berlin with a focus on management.

Laura Langer
Laura Langer

Junior Marketing Manager

Last 4 years of studies in business administration with a focus on marketing.

Ask for an online demo now

You would like to know more about our tools and know exactly how you can use LeadFactory for yourself and your work? We will be happy to explain it to you with a free product demo!

 

Get Information now