Leadfactory in profile
LeadFactory GmbH is a leading provider of digital business solutions. It helps B2B companies gain new customers with intelligent data usage.
Our team consists of enthusiastic marketeers and technologists of the digital industry. We have developed a technical platform that seamlessly displays complex campaigns with all the services, such as responsive mailings, landing pages, qualifying questions, content downloads and enrichment of leads. The technical platform can be used comfortably and without any programming skills, by every marketing employee, from companies of all sizes.
We realize content marketing campaigns with measurable results, that are specifically qualified B2B leads. Our customers roll out centrally managed campaigns across all relevant B2B online channels in our system, thus saving time and money. We reach decision makers through social media channels, Xing groups, LinkedIn groups or Facebook pages, hundreds of professional and press portals, and with focused target groups from our powerful database.
We have established one of the largest inter-branch decision-maker databases with more than 2.3 million contact partners in 1.3 million companies.
Through intelligent online formats and individual lead refinement, we achieve the highest precision in the approach of target groups. Our customers use our know-how to sharpen their content marketing strategy. In the second step, you benefit from the convenient control of your campaigns through our platform. Our customers are filling up their own sales pipelines by addressing suitable decision-makers who are ready for investment from our database.’
The leadfactory database is a powerful tool for the further qualification of already existing potentials in the CRM systems of our customers.
LeadFactory GmbH was founded in 2013 in Hamburg. We have set ourselves the goal of developing digital lead generation for customers in the HR, Sales & Marketing, IT and the manufacturing industry. With the experience of more than 1000 B2B customer projects, our team realizes trendsetting lead relationship management.
Our Team
Managing Director
15 years experience as managing director, founder and top level management. Last CEO of Softgarden e-recruiting GmbH, co-founder and CEO of Deutsche Messe Interactive Ltd., CEO of Kienzle AG.
Head of Sales
20 years of experience in the field of “technology media”, of which 15 are in the field of online advertising. Last sales director at Neue Mediengesellschaft Ulm Ltd.
Lead Developer
15 years experience in software development. Last developer at Softgarden e-Recruiting Ltd., Deutsche Messe Interactive Ltd. and Cavi Videoshopping GmbH
Campaign Manager
Silja has been with LeadFactory since 2015 and is responsible for campaigns focusing on content. Previously 3 years of study on applied media and communication.
Campaign Manager
Desirée has been with the LeadFactory since 2016 and mentors campaigns with a focus on graphics. 5-year experience as media designer.
Senior Sales Consultant
More than 15 years of experience in B2B solution sales and lead management.
Content Manager
12 years experience as a television director. Last 8 years self-employed as a copywriter, speaker and conceptual.
Partner Sales Manager
Last Online Sales mySelect Vertriebs GmbH. Before that he studied business administration at the TU Berlin with a focus on management.
Junior Marketing Manager
Last 4 years of studies in business administration with a focus on marketing.
